Why Do We Care What Others Pay? The Effect of Other Consumers' Prices on Inferences of Seller (Dis)Respect and Perceptions of Deservingness Violation

Journal of Retailing

Volumn 88, Issue 1, 2012, Pages 145-155

  Ashworth, Laurence ^a   McShane, Lindsay ^a  

^a QUEEN S UNIVERSITY   (Canada)

Author keywords

Consumer perceptions; Deservingness; Price fairness; Respect

Indexed keywords

EID: 84856955421     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.10.004     Document Type: Article

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