Feeling superior: The impact of loyalty program structure on consumers' perceptions of status

Journal of Consumer Research

Volumn 35, Issue 6, 2009, Pages 890-905

  Drèze, Xavier ^a   Nunes, Joseph C ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649205523     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/593946     Document Type: Article

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