(Mis)trust in marketing: A reflection on consumers' attitudes and perceptions

Journal of Marketing Management

Volumn 24, Issue 9-10, 2008, Pages 1025-1039

  Teresa Pereira Heath, M ^a   Heath, Matthew ^b  

^a UNIVERSITY OF MINHO   (Portugal)

^b INSTITUTO SUPERIOR TÉCNICO   (Portugal)

Author keywords

Attitudes; Consumers; Criticisms; Marketing; Perceptions

Indexed keywords

EID: 84857429685     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X382037     Document Type: Article

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