Can differential prices be fair?

Journal of Product & Brand Management

Volumn 10, Issue 5, 2001, Pages 264-275

  Lyn Cox, Jennifer ^a  

^a DEERE AND COMPANY   (United States)

Author keywords

Differentiation; Equity; Perception; Pricing strategy

Indexed keywords

EID: 84986099174     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420110401829     Document Type: Article

References (23)

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