The dark side of customer relationship management: Exploring the underlying reasons for pitfalls, exploitation and unfairness

Journal of Database Marketing and Customer Strategy Management

Volumn 19, Issue 1, 2012, Pages 56-70

  Nguyen, Bang ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

customer relationship management; fairness; pitfalls; trust

Indexed keywords

EID: 84859120478     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2012.5     Document Type: Article

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