The effect of customer satisfaction on consumer spending growth

Journal of Marketing Research

Volumn 47, Issue 1, 2010, Pages 28-35

  Fornell, Claes ^a,b,c   Rust, Roland T ^a,b,c   Dekimpe, Marnik G ^a,b,c  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

^c UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Consumer confidence; Consumer spending; Customer satisfaction; Forecasting

Indexed keywords

EID: 76749135280     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.1.28     Document Type: Article

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