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Volumn 75, Issue 3, 2011, Pages 99-117

Poisoning relationships: Perceived unfairness in channels of distribution

Author keywords

Channels; Conflict; Contracts; Equity theory; Fairness; Opportunism; Relationship marketing

Indexed keywords


EID: 79954455207     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.3.99     Document Type: Article
Times cited : (257)

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