Price fairness perceptions and customer loyalty in a retail context

Journal of Business Research

Volumn 62, Issue 6, 2009, Pages 588-593

  Martin, William C ^a   Ponder, Nicole ^a   Lueg, Jason E ^a  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

Customer loyalty; Fairness; Justice; Price perceptions

Indexed keywords

EID: 63549133371     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.05.017     Document Type: Article

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