Do we care what others get? A behaviorist approach to targeted promotions

Journal of Marketing Research

Volumn 39, Issue 3, 2002, Pages 277-291

  Feinberg, Fred M ^a   Krishna, Aradhna ^a   Zhang, Z John ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036693221     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.39.3.277.19108     Document Type: Article

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