How to get lost customers back? A study of antecedents of relationship revival

Journal of the Academy of Marketing Science

Volumn 35, Issue 4, 2007, Pages 461-474

  Homburg, Christian ^a   Hoyer, Wayne D ^b   Stock, Ruth Maria ^c  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c DARMSTADT UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Customer relationship management; Relationship; Revival

Indexed keywords

EID: 84991386944     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0031-7     Document Type: Article

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