The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions

Journal of Hospitality and Tourism Research

Volumn 24, Issue 2, 2000, Pages 136-162

  Oh, Haemoon ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

brand; consumer behavior; customer value; lodging; price; purchase; quality

Indexed keywords

EID: 70349797790     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/109634800002400202     Document Type: Article

References (55)

1. The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.Journal of Personality and Social Psychology. 1986;51 (6): 1173-1182.
2. Examining alternative operational measures of internal reference prices.Advances in Consumer Research. 1992;19:629-635.
3. Consumer perceptions of price, value and satisfaction in the hotel industry: An exploratory study.Journal of Hospitality & Leisure Marketing. 1996;4 (1): 5-22.
4. Perceived quality. Lexington, MA: Lexington Books; 1985:64-79.
5. Hospitality marketing research: A content analysis and implications for future research.International Journal of Hospitality Management. 1998;19 (2): 125-144.
6. Measuring customer value: Gaining the strategic advantage.Organizational Dynamics. 1996;24:63-77.
7. Why market shares matter: An information-based theory.Rand Journal of Economics. 1996;27:221-239.
8. Prices and price/quality relationships: A longitudinal analysis.Journal of Marketing. 1988;52:36-51.
9. The effect of brand and price information on subjective product evaluations.Advances in Consumer Research. 1985;12:85-90.
10. Effects of price, brand, and store information on buyers' product evaluations.Journal of Marketing Research. 1991;28:307-319.
11. The American customer satisfaction index: Nature, purpose, and findings.Journal of Marketing. 1996;60:7-18.
12. Front desk: Still just browsing, thanks.Lodging. 1999;:14.
13. Managing customer value. New York: Free Press; 1994:.
14. The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions.Journal of Retailing. 1998;74 (3): 331-352.
15. The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value. Cambridge, MA: Marketing Science Institute; 1996:.
16. The effects of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions.Journal of Marketing. 1998;62:46-59.
17. Market share and customers' perceptions of quality: When can firms grow their way to higher versus lower quality.Journal of Marketing. 1999;63:16-25.
18. Hotel chain class survey.Lodging Hospitality. 1997;:35.
19. No-frills customer service: Commitment to service keeps guests coming back.Lodging. 1998;:49-50.
20. The calculus of service quality and customer satisfaction: Theoretical and empirical differentiation and integration.Advances in Services Marketing and Management. 1994;3:1-67.
21. Price, brand name and product comparison characteristics as determinants of perceived quality.Journal of Applied Psychology. 1971;55:570-579.
22. Service value determination: An integrative perspective.Journal of Hospitality & Leisure Marketing. 1996;3 (4): 5-25.
23. Foundations of behavioral research. 1992). Foundations of behavioral research (3rd ed.). Orlando, FL: Harcourt Brace.Orlando, FL: Harcourt Brace; 1992:.
24. Cognitive reference points in consumer decision making.Advances in Consumer Research. 1987;14:183-187.
25. Estimating price-quality tradeoffs using comparative judgments.Journal of Consumer Research. 1984;11:593-600.
26. Perceived price fairness: A new look at an old construct.Advances in Consumer Research. 1994;21:75-90.
27. Consumers' value judgments.Cornell Hotel and Restaurant Administration Quarterly. 1999;40 (1): 40-46.
28. Multivariate analysis in behavioral research. New York: Wiley & Sons; 1977:.
29. Pricing: Making profitable decisions. 1990). Pricing: Making profitable decisions (1st ed.). New York: McGraw-Hill.New York: McGraw-Hill; 1990:.
30. Framing effects on buyers' subjective product evaluations.Advances in Consumer Research. 1987;14:193-197.
31. Perceived quality: How consumers view stores and merchandise. Lexington, MA: Lexington Books; 1985:209-232.
32. Remembering versus knowing: Issues in buyers' processing of price information.Journal of the Academy of Marketing Science. 1999;27 (2): 207-225.
33. Perspectives in consumer behavior. 1981). Buyers' perceptions of price: An update of the evidence. In H. H. Kassarjian & T. S. Robertson (Eds.), Perspectives in consumer behavior (3rd ed., pp. 43-55). Glenview, IL: Scott, Foresman.Glenview, IL: Scott, Foresman; 1981:43-55.
34. Luxury market focuses on customer loyalty.Hotel & Motel Management. 1999;11:29.
35. Service quality, customer satisfaction, and customer value: A holistic perspective.International Journal of Hospitality Management. 1999;18 (1): 67-82.
36. Customer satisfaction and service quality: A critical review of the literature and research implications for the hospitality industry.Hospitality Research Journal. 1997;20 (1): 35-64.
37. Consumer and industrial buying behavior. New York: North-Holland; 1977:267-286.
38. The moderating effect of prior knowledge on cue utilization in product evaluations.Journal of Consumer Research. 1988;15:253-264.
39. The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review.Journal of Marketing Research. 1989;26:351-357.
40. Loyalty-based management.Harvard Business Review. 1993;64:73.
41. Self-reports: How the questions shape the answers.American Psychologist. 1999;54 (2): 93-105.
42. Customer satisfaction is still key.Hotel & Motel Management. 1997;7:24.
43. A model of consumer perceptions and store loyalty intentions for a supermarket retailer.Journal of Retailing. 1998;74 (2): 223-245.
44. Developing a customer value-based theory of the firm.Journal of the Academy of Marketing Science. 1997;25 (2): 162-167.
45. Intrinsic versus extrinsic cues as determinants of perceived product quality.Journal of Applied Psychology. 1974;59 (1): 74-78.
46. Quality cues and perceptions of value: An examination of the mediation effects of quality and sacrifice perceptions. Ames: Iowa State University; 1997:.
47. Mental accounting and consumer choice.Marketing Science. 1985;4:199-214.
48. The effect of plausible and exaggerated reference price on consumer perceptions and price search.Journal of Consumer Research. 1988;15:95-100.
49. Effects of price information on product ratings.Journal of Applied Psychology. 1971;55:87-91.
50. The effects of price, store image, and product and respondent characteristics on perceptions of quality.Journal of Marketing Research. 1977;14:181-186.
51. Customer value: The next source for competitive advantage.Journal of the Academy of Marketing Science. 1997;25 (2): 139-153.
52. Brand loyalty loses luster.Hotel & Motel Management. 1999;15:78.
53. Review of marketing 1990. Chicago: American Marketing Association; 1990:68-123.
54. Measuring the involvement construct.Journal of Consumer Research. 1985;12:341-352.
55. Consumer perceptions of price, quality, and value: A meansend model and synthesis of evidence.Journal of Marketing. 1988;52:2-22.