How do price fairness perceptions differ across culture?

Journal of Marketing Research

Volumn 47, Issue 3, 2010, Pages 564-576

  Bolton, Lisa E ^a   Keh, Hean Tat ^b   Alba, Joseph W ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Peking University   (China)

^c UNIVERSITY OF FLORIDA   (United States)

Author keywords

Culture; Emotions; Face; Individualism collectivism; Price fairness

Indexed keywords

EID: 77953605072     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.3.564     Document Type: Article

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