The nature and consequences of price unfairness in services: A comparison to tangible goods

International Journal of Service Industry Management

Volumn 19, Issue 3, 2008, Pages 325-352

  Martín Ruiz, David ^a   Rondán Cataluña, Francisco Javier ^a  

^a UNIVERSITY OF SEVILLE   (Spain)

Author keywords

Consumer behaviour; Customer loyalty; Customer relations; Prices; Profit; Sales prices

Indexed keywords

EID: 45749129024     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230810875002     Document Type: Article

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