Antecedents of loyalty toward rural hospitality enterprises: The moderating effect of the customer's previous experience

International Journal of Hospitality Management

Volumn 34, Issue 1, 2013, Pages 127-137

  Polo Peña, Ana Isabel ^a   Frías Jamilena, Dolores María ^a   Rodríguez Molina, Miguel ángel ^a  

^a UNIVERSITY OF GRANADA   (Spain)

Author keywords

Company reputation; Experience; Loyalty; Moderating effect; Perceived value; Rural hospitality enterprises; Satisfaction

Indexed keywords

EID: 84875787507     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.02.011     Document Type: Article

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