Corporate Services Brands: The Intellectual and Emotional Engagement of Employees

Corporate Reputation Review

Volumn 7, Issue 4, 2005, Pages 365-376

  Hardaker, Simon ^a   Fill, Chris ^b  

^a QINETIQ   (United Kingdom)

^b UNIVERSITY OF PORTSMOUTH   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 51049096488     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540232     Document Type: Article

References (0)