Exploring loyal qualities: Assessing survey-based loyalty measures

Journal of Services Marketing

Volumn 19, Issue 7, 2005, Pages 492-500

  Rundle Thiele, Sharyn ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Attitude surveys; Australia; Customer loyalty; Customer retention; Service industries

Indexed keywords

EID: 28044459149     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040510625990     Document Type: Article

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