Age differences in mobile service perceptions: Comparison of Generation Y and baby boomers

Journal of Services Marketing

Volumn 22, Issue 7, 2008, Pages 568-577

  Kumar, Archana ^a   Lim, Heejin ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Baby boomer generation; Customer loyalty; Customer satisfaction; Customer services quality; Mobile communications systems

Indexed keywords

EID: 54049156090     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810909695     Document Type: Article

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