Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption

International Journal of Hospitality Management

Volumn 31, Issue 1, 2012, Pages 139-151

  Polo Peña, Ana Isabel ^a   Jamilena, Dolores María Frías ^a   Molina, Miguel Ángel Rodríguez ^a  

^a UNIVERSITY OF GRANADA   (Spain)

Author keywords

Hierarchical segmentation; Market orientation; Rural tourism; Scale; Validation

Indexed keywords

EID: 80051784018     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.06.005     Document Type: Article

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