Effects of reputation, relational satisfaction, and customer-company identification on positive word-of-mouth intentions

Journal of Public Relations Research

Volumn 21, Issue 4, 2009, Pages 381-403

  Hong, Soo Yeon ^a   Yang, Sung Un ^b  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^b SYRACUSE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958122831     PISSN: 1062726X     EISSN: 1532754X     Source Type: Journal    
DOI: 10.1080/10627260902966433     Document Type: Article

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