Mass customisation implementation models and customer value in mobile phones services: Preliminary findings from Greece

Managing Service Quality

Volumn 16, Issue 4, 2006, Pages 395-420

  Sigala, Marianna ^a  

^a UNIVERSITY OF THE AEGEAN   (Greece)

Author keywords

Customer satisfaction; Greece; Mass customization; Mobile communication systems; Services

Indexed keywords

EID: 33746741643     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520610675720     Document Type: Article

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