Brand, organisational identity and reputation in SMEs: An overview

Qualitative Market Research: An International Journal

Volumn 10, Issue 4, 2007, Pages 341-348

  Abimbola, Temi ^a   Vallaster, Christine ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b JUSTUS LIEBIG UNIVERSITY   (Germany)

Author keywords

Corporate branding; Corporate identity; Entrepreneurialism; Small to medium sized enterprises

Indexed keywords

EID: 34548605124     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750710819685     Document Type: Review

References (25)

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