Rethinking Loyalty

Annals of Tourism Research

Volumn 39, Issue 2, 2012, Pages 708-734

  McKercher, Bob ^a,b   Denizci Guillet, Basak ^a,b   Ng, Erica ^a,b  

^a School of Hotel Management   (Hong Kong)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Consumer behaviour; Destination; Loyalty; Loyalty hierarchy; Satisfaction; Tourism

Indexed keywords

CONSUMPTION BEHAVIOR; HIERARCHICAL SYSTEM; TOURISM MANAGEMENT; TOURIST DESTINATION;

EID: 84859980719     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2011.08.005     Document Type: Article

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