The assessment of alternative measures of consumer expertise

Journal of Consumer Research

Volumn 23, Issue 3, 1996, Pages 219-239

  Mitchell, Andrew A ^a   Dacin, Peter A ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030367262     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209479     Document Type: Article

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