메뉴 건너뛰기




Volumn 20, Issue 8, 2012, Pages 1045-1065

The perceived value of the rural tourism stay and its effect on rural tourist behaviour

Author keywords

loyalty; perceived value; rural tourism; satisfaction; scale; sustainable development

Indexed keywords

ECOTOURISM; PRODUCT DEVELOPMENT; QUANTITATIVE ANALYSIS; RURAL AREA; SUSTAINABLE DEVELOPMENT; TOURISM MANAGEMENT; TOURISM MARKET; TOURIST BEHAVIOR;

EID: 84869752107     PISSN: 09669582     EISSN: 17477646     Source Type: Journal    
DOI: 10.1080/09669582.2012.667108     Document Type: Review
Times cited : (81)

References (110)
  • 1
    • 34249687580 scopus 로고    scopus 로고
    • Gendered perceptions of experiential value in using web-based retail channels
    • Andrews, L., Kiel, G., Drennan, J., Boyle, M. V. and Weerawardena, J. 2007. Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41(5-6): 640-658. doi:10.1108/03090560710737660
    • (2007) European Journal of Marketing , vol.41 , Issue.5-6 , pp. 640-658
    • Andrews, L.1    Kiel, G.2    Drennan, J.3    Boyle, M.V.4    Weerawardena, J.5
  • 2
    • 35549008648 scopus 로고    scopus 로고
    • Customers' perceived value for private and state-controlled Hellenic banks
    • Angelis, V. V., Lymperopoulos, C. and Dimaki, K. 2005. Customers' perceived value for private and state-controlled Hellenic banks. Journal of Financial Services Marketing, 9(4): 360-375. doi:10.1057/palgrave.fsm.4770166
    • (2005) Journal of Financial Services Marketing , vol.9 , Issue.4 , pp. 360-375
    • Angelis, V.V.1    Lymperopoulos, C.2    Dimaki, K.3
  • 3
    • 77955790899 scopus 로고    scopus 로고
    • Toward a product-based typology for nature-based tourism: A conceptual framework
    • Arnegger, J., Woltering, M. and Job, H. 2010. Toward a product-based typology for nature-based tourism: A conceptual framework. Journal of Sustainable Tourism, 18(7): 915-928. doi:10.1080/09669582.2010.485680
    • (2010) Journal of Sustainable Tourism , vol.18 , Issue.7 , pp. 915-928
    • Arnegger, J.1    Woltering, M.2    Job, H.3
  • 4
    • 21344485409 scopus 로고
    • Work and/or fun: Measuring hedonic and utilitarian shopping value
    • Babin, B. J., Darden, W. R. and Griffin, M. 1994. Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(2): 644-656. doi:10.1086/209376
    • (1994) Journal of Consumer Research , vol.20 , Issue.2 , pp. 644-656
    • Babin, B.J.1    Darden, W.R.2    Griffin, M.3
  • 5
    • 0006763809 scopus 로고
    • The construct validity of the tripartite classification of attitudes
    • Bagozzi, R. P., Tybout, A. M., Craig, S. and Sternthal, B. 1979. The construct validity of the tripartite classification of attitudes. Journal of Marketing Research, 16(1): 88-95. doi:10.2307/3150879
    • (1979) Journal of Marketing Research , vol.16 , Issue.1 , pp. 88-95
    • Bagozzi, R.P.1    Tybout, A.M.2    Craig, S.3    Sternthal, B.4
  • 6
    • 0034054640 scopus 로고    scopus 로고
    • Quality, satisfaction and behavioral intentions
    • Baker, D. and Crompton, J. 2000. Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3): 785-804. doi:10.1016/S0160-7383(99)00108-5
    • (2000) Annals of Tourism Research , vol.27 , Issue.3 , pp. 785-804
    • Baker, D.1    Crompton, J.2
  • 7
    • 0141535858 scopus 로고    scopus 로고
    • Ecotourism from a conceptual perspective, an extended definition of a unique tourism form
    • Björk, P. 2000. Ecotourism from a conceptual perspective, an extended definition of a unique tourism form. International Journal of Tourism Research, 2: 189-202. doi:10.1002/(SICI)1522-1970(200005/06)2:3<189::AID-JTR195>3.0.CO;2-T
    • (2000) International Journal of Tourism Research , vol.2 , pp. 189-202
    • Björk, P.1
  • 8
    • 0343465512 scopus 로고    scopus 로고
    • Fundamentos de la política comunitaria y Española en Materia de turismo rural
    • Blanco Herranz, F. J. 1996. Fundamentos de la política comunitaria y Española en Materia de turismo rural. Estudios Turísticos, 131: 25-49.
    • (1996) Estudios Turísticos , vol.131 , pp. 25-49
    • Blanco Herranz, F.J.1
  • 10
    • 77949375860 scopus 로고
    • Sustainable tourism: An evolving global approach
    • Bramwell, B. and Lane, B. 1993. Sustainable tourism: An evolving global approach. Journal of Sustainable Tourism, 1(1): 1-5.
    • (1993) Journal of Sustainable Tourism , vol.1 , Issue.1 , pp. 1-5
    • Bramwell, B.1    Lane, B.2
  • 11
    • 5744232487 scopus 로고    scopus 로고
    • Rural tourism in Spain: An analysis of recent evolution
    • Cánoves, G., Villarino, M., Priestley, G. K. and Blanco, A. 2004. Rural tourism in Spain: An analysis of recent evolution. Geoforum, 35(6): 755-769. doi:10.1016/j.geoforum.2004.03.005
    • (2004) Geoforum , vol.35 , Issue.6 , pp. 755-769
    • Cánoves, G.1    Villarino, M.2    Priestley, G.K.3    Blanco, A.4
  • 13
    • 84990375023 scopus 로고    scopus 로고
    • The effect of perceived value and overall satisfaction on loyalty: A study among dental patients
    • Caruana, A. and Fenech, N. 2005. The effect of perceived value and overall satisfaction on loyalty: A study among dental patients. Journal of Medical Marketing, 5(3): 245-255. doi:10.1057/palgrave.jmm.5040236
    • (2005) Journal of Medical Marketing , vol.5 , Issue.3 , pp. 245-255
    • Caruana, A.1    Fenech, N.2
  • 14
    • 79251507873 scopus 로고    scopus 로고
    • Customer perceived value: The development of a multiple item scale in hospitals
    • Cengiz, E. and Kirkbir, F. 2007. Customer perceived value: The development of a multiple item scale in hospitals. Problems and Perspectives in Management, 5(3): 252-270.
    • (2007) Problems and Perspectives in Management , vol.5 , Issue.3 , pp. 252-270
    • Cengiz, E.1    Kirkbir, F.2
  • 15
    • 33745232346 scopus 로고    scopus 로고
    • Modelling store loyalty: Perceived value in market orientation practice
    • Chen, S. and Quester, P. G. 2006. Modelling store loyalty: Perceived value in market orientation practice. Journal of Services Marketing, 20(2): 188 doi:10.1108/08876040610665643
    • (2006) Journal of Services Marketing , vol.20 , Issue.2 , pp. 188
    • Chen, S.1    Quester, P.G.2
  • 16
    • 59149102189 scopus 로고    scopus 로고
    • The role of personality and perceived values in persuasion: An elaboration likelihood model perspective on online shopping
    • Chen, S. H. and Lee, K. P. 2008. The role of personality and perceived values in persuasion: An elaboration likelihood model perspective on online shopping. Social Behavior and Personality, 36(10): 1379-1400. doi:10.2224/sbp.2008.36.10.1379
    • (2008) Social Behavior and Personality , vol.36 , Issue.10 , pp. 1379-1400
    • Chen, S.H.1    Lee, K.P.2
  • 17
    • 0037247393 scopus 로고    scopus 로고
    • A conceptual model of perceived customer value in e-commerce: A preliminary investigation
    • Chen, Z. and Dubinsky, A. J. 2003. A conceptual model of perceived customer value in e-commerce: A preliminary investigation. Psychology and Marketing, 20(4): 323 doi:10.1002/mar.10076
    • (2003) Psychology and Marketing , vol.20 , Issue.4 , pp. 323
    • Chen, Z.1    Dubinsky, A.J.2
  • 18
    • 84931074507 scopus 로고    scopus 로고
    • Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value
    • Cheng, J. M.S., Wang, E. S.T., Lin, J. Y.C and Vivek, S. D. 2009. Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value. Asia Pacific Journal of Marketing and Logistics, 21(1): 144 doi:10.1108/13555850910926290
    • (2009) Asia Pacific Journal of Marketing and Logistics , vol.21 , Issue.1 , pp. 144
    • Cheng, J.M.S.1    Wang, E.S.T.2    Lin, J.Y.C.3    Vivek, S.D.4
  • 19
    • 77954534773 scopus 로고    scopus 로고
    • The effects of service quality, customer perceived value, customer satisfaction on behavioral intentions: A study of mobile value-added services in Taiwan
    • Chi, H. K., Yeh, H. R. and Jang, B. F. 2008. The effects of service quality, customer perceived value, customer satisfaction on behavioral intentions: A study of mobile value-added services in Taiwan. The Business Review, Cambridge, 10(1): 129-136.
    • (2008) The Business Review, Cambridge , vol.10 , Issue.1 , pp. 129-136
    • Chi, H.K.1    Yeh, H.R.2    Jang, B.F.3
  • 20
    • 70449507593 scopus 로고    scopus 로고
    • Tourism on organic farms in South Korea: A new form of ecotourism?
    • Choo, H. and Jamal, T. 2009. Tourism on organic farms in South Korea: A new form of ecotourism?. Journal of Sustainable Tourism, 17(4): 431-454. doi:10.1080/09669580802713440
    • (2009) Journal of Sustainable Tourism , vol.17 , Issue.4 , pp. 431-454
    • Choo, H.1    Jamal, T.2
  • 21
    • 79960631200 scopus 로고    scopus 로고
    • The construction model of customer trust, perceived value and customer loyalty
    • Chu, K. M. 2009. The construction model of customer trust, perceived value and customer loyalty. Journal of American Academy of Business, Cambridge, 14(2): 98-105.
    • (2009) Journal of American Academy of Business, Cambridge , vol.14 , Issue.2 , pp. 98-105
    • Chu, K.M.1
  • 22
    • 0001878819 scopus 로고
    • A paradigm for developing better measures of marketing constructs
    • Churchill, G. A. 1979. A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(February): 64-73. doi:10.2307/3150876
    • (1979) Journal of Marketing Research , vol.16 , Issue.February , pp. 64-73
    • Churchill, G.A.1
  • 23
    • 33845479811 scopus 로고    scopus 로고
    • Transitional economy tourism: German travel consumers' perceptions of Lithuania
    • Clottey, B. and Lennon, R. 2003. Transitional economy tourism: German travel consumers' perceptions of Lithuania. International Journal of Tourism Research, 5(4): 295-303. doi:10.1002/jtr.439
    • (2003) International Journal of Tourism Research , vol.5 , Issue.4 , pp. 295-303
    • Clottey, B.1    Lennon, R.2
  • 24
    • 0002704641 scopus 로고    scopus 로고
    • Assessing the effects of quality, value, and customer satisfaction on customer behavioral intentions in service environments
    • Cronin, J. J., Jr., Brady, M. K. and Hult, G. T.M. 2000. Assessing the effects of quality, value, and customer satisfaction on customer behavioral intentions in service environments. Journal of Retailing, 76(2): 193-218. doi:10.1016/S0022-4359(00)00028-2
    • (2000) Journal of Retailing , vol.76 , Issue.2 , pp. 193-218
    • Cronin Jr., J.J.1    Brady, M.K.2    Hult, G.T.M.3
  • 25
    • 0002039953 scopus 로고
    • Selecting a scale for measuring quality
    • Devlin, S. J., Dong, H. K. and Brown, M. 1993. Selecting a scale for measuring quality. Marketing Review, 5(3): 12-17.
    • (1993) Marketing Review , vol.5 , Issue.3 , pp. 12-17
    • Devlin, S.J.1    Dong, H.K.2    Brown, M.3
  • 26
    • 0002719806 scopus 로고
    • The effects of brand and price information on subjective product evaluations
    • Dodds, W. and Monroe, K. B. 1985. The effects of brand and price information on subjective product evaluations. Advances in Consumer Research, 12: 85-90.
    • (1985) Advances in Consumer Research , vol.12 , pp. 85-90
    • Dodds, W.1    Monroe, K.B.2
  • 27
    • 10444259018 scopus 로고    scopus 로고
    • The role of affective factors on perceived cruise vacation value
    • Duman, T. and Mattila, A. S. 2005. The role of affective factors on perceived cruise vacation value. Tourism Management, 26(3): 311-323. doi:10.1016/j.tourman.2003.11.014
    • (2005) Tourism Management , vol.26 , Issue.3 , pp. 311-323
    • Duman, T.1    Mattila, A.S.2
  • 28
    • 71249131892 scopus 로고    scopus 로고
    • The application of structural equation modeling (SEM) in determining the antecedents of customer loyalty in banks in South Thailand
    • Eakuru, N. and Mat, N. M.N. 2008. The application of structural equation modeling (SEM) in determining the antecedents of customer loyalty in banks in South Thailand. The Business Review, Cambridge, 10(2): 129-140.
    • (2008) The Business Review, Cambridge , vol.10 , Issue.2 , pp. 129-140
    • Eakuru, N.1    Mat, N.M.N.2
  • 29
    • 84870967822 scopus 로고    scopus 로고
    • Eurogites, Eurogites 2009_gb.ppt. Retrieved February 7, 2012, from
    • Eurogites. 2011. Eurogites 2009_gb.ppt. Retrieved February 7, 2012, from www.eurogites.org/documents
    • (2011)
  • 31
    • 10444239349 scopus 로고    scopus 로고
    • A benefit segmentation of tourists in rural areas: A Scottish perspective
    • Frochot, I. 2005. A benefit segmentation of tourists in rural areas: A Scottish perspective. Tourism Management, 26: 335-346. doi:10.1016/j.tourman.2003.11.016
    • (2005) Tourism Management , vol.26 , pp. 335-346
    • Frochot, I.1
  • 32
    • 34648826811 scopus 로고    scopus 로고
    • Desarrollo de una escala multidimensional para medir el valor percibido de una experiencia de servicio
    • Gallarza, M. G. and Gil-Saura, I. 2006a. Desarrollo de una escala multidimensional para medir el valor percibido de una experiencia de servicio. Revista Española de Investigación de Marketing, ESIC, 18(September): 25-59.
    • (2006) Revista Española de Investigación de Marketing, ESIC , vol.18 , Issue.September , pp. 25-59
    • Gallarza, M.G.1    Gil-Saura, I.2
  • 33
    • 32044466720 scopus 로고    scopus 로고
    • Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students' travel behaviour
    • Gallarza, M. G. and Gil-Saura, I. 2006b. Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students' travel behaviour. Tourism Management, 27(3): 437-452. doi:10.1016/j.tourman.2004.12.002
    • (2006) Tourism Management , vol.27 , Issue.3 , pp. 437-452
    • Gallarza, M.G.1    Gil-Saura, I.2
  • 34
    • 0002366167 scopus 로고
    • Rural tourism as a factor in rural community economic development for economies in transition
    • Gannon, A. 1994. Rural tourism as a factor in rural community economic development for economies in transition. Journal of Sustainable Tourism, 2(1-2): 51-60. doi:10.1080/09669589409510683
    • (1994) Journal of Sustainable Tourism , vol.2 , Issue.1-2 , pp. 51-60
    • Gannon, A.1
  • 35
    • 0039473711 scopus 로고
    • Comparing consumer's recall of prepurchase and postpurchase product evaluation experiences
    • Gardial, S. F., Clemons, D. S., Woodruff, R. B., Schumann, D. W. and Burns, M. J. 1994. Comparing consumer's recall of prepurchase and postpurchase product evaluation experiences. Journal of Consumer Research, 20: 548-560. doi:10.1086/209369
    • (1994) Journal of Consumer Research , vol.20 , pp. 548-560
    • Gardial, S.F.1    Clemons, D.S.2    Woodruff, R.B.3    Schumann, D.W.4    Burns, M.J.5
  • 36
    • 50449097449 scopus 로고    scopus 로고
    • An empirical test of a proposed customer satisfaction model in e-services
    • Ha, H. J. and Janda, S. 2008. An empirical test of a proposed customer satisfaction model in e-services. Journal of Services Marketing, 22(5): 399 doi:10.1108/08876040810889166
    • (2008) Journal of Services Marketing , vol.22 , Issue.5 , pp. 399
    • Ha, H.J.1    Janda, S.2
  • 38
    • 55349144406 scopus 로고    scopus 로고
    • Rural tourism development in south-eastern Europe: Transition and search for sustainability
    • Hall, D. 2004. Rural tourism development in south-eastern Europe: Transition and search for sustainability. International Journal of Tourism Research, 6(3): 165-176. doi:10.1002/jtr.482
    • (2004) International Journal of Tourism Research , vol.6 , Issue.3 , pp. 165-176
    • Hall, D.1
  • 39
    • 0346899242 scopus 로고    scopus 로고
    • The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs
    • Hardesty, D. M. and Bearden, W. O. 2004. The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs. Journal of Business Research, 57(2): 98-107. doi:10.1016/S0148-2963(01)00295-8
    • (2004) Journal of Business Research , vol.57 , Issue.2 , pp. 98-107
    • Hardesty, D.M.1    Bearden, W.O.2
  • 40
    • 3042693345 scopus 로고    scopus 로고
    • The four levels of loyalty and the pivotal role of trust: A study of online service dynamics
    • Harris, L. C. and Goode, M. M.H. 2004. The four levels of loyalty and the pivotal role of trust: A study of online service dynamics. Journal of Retailing, 80(2): 139-158. doi:10.1016/j.jretai.2004.04.002
    • (2004) Journal of Retailing , vol.80 , Issue.2 , pp. 139-158
    • Harris, L.C.1    Goode, M.M.H.2
  • 41
    • 84993082518 scopus 로고    scopus 로고
    • Reconceptualising customer perceived value: The value of time and place
    • Heinonen, K. 2004. Reconceptualising customer perceived value: The value of time and place. Managing Service Quality, 14(2-3): 205-215. doi:10.1108/09604520410528626
    • (2004) Managing Service Quality , vol.14 , Issue.2-3 , pp. 205-215
    • Heinonen, K.1
  • 43
    • 33947588109 scopus 로고    scopus 로고
    • The moderating role of familiarity in rural tourism in Spain
    • Hernández, R. M., Muñoz, P. A. and Santos, L. 2007. The moderating role of familiarity in rural tourism in Spain. Tourism Management, 28(4): 951-964. doi:10.1016/j.tourman.2006.08.009
    • (2007) Tourism Management , vol.28 , Issue.4 , pp. 951-964
    • Hernández, R.M.1    Muñoz, P.A.2    Santos, L.3
  • 44
    • 0002583517 scopus 로고
    • The nature of consumer value
    • In: Rust R. T., Oliver R. L., editors Newbury Park, CA, Newbury Park, CA: Sage
    • Holbrook, M. B. 1994. "The nature of consumer value". In Service quality: New directions in theory and practice, Edited by: Rust, R. T. and Oliver, R. L. 21-71. Newbury Park, CA: Sage.
    • (1994) Service quality: New directions in theory and practice , pp. 21-71
    • Holbrook, M.B.1
  • 45
    • 0002126713 scopus 로고
    • The experiential aspects of consumption: Consumer fantasies, feelings, and fun
    • Holbrook, M. B. and Hirschman, E. 1982. The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2): 132-140. doi:10.1086/208906
    • (1982) Journal of Consumer Research , vol.9 , Issue.2 , pp. 132-140
    • Holbrook, M.B.1    Hirschman, E.2
  • 46
    • 34548707455 scopus 로고    scopus 로고
    • An empirical study of web site quality, customer value, and customer satisfaction based on e-shop
    • Hsu, H. 2006. An empirical study of web site quality, customer value, and customer satisfaction based on e-shop. The Business Review, 5(1): 190-194.
    • (2006) The Business Review , vol.5 , Issue.1 , pp. 190-194
    • Hsu, H.1
  • 47
    • 48549090160 scopus 로고    scopus 로고
    • Understanding core and peripheral service quality in customer repurchase of the performing arts
    • Hume, M. 2008. Understanding core and peripheral service quality in customer repurchase of the performing arts. Managing Service Quality, 18(4): 349 doi:10.1108/09604520810885608
    • (2008) Managing Service Quality , vol.18 , Issue.4 , pp. 349
    • Hume, M.1
  • 48
    • 84866308894 scopus 로고    scopus 로고
    • Encuesta de ocupación en alojamientos de turismo rural
    • INE (Spanish Institute of Statistics)., Retrieved from
    • INE (Spanish Institute of Statistics). 2010. Encuesta de ocupación en alojamientos de turismo rural. Retrieved from http://www.ine.es/jaxi/menu.do?L=0&type=pcaxis&path=%2Ft11%2Fe162eotr&file=inebase
    • (2010)
  • 49
    • 35448941920 scopus 로고    scopus 로고
    • An empirical study on the relationship between customer value and repurchase intention in Korean internet shopping malls
    • Joo, J. 2007. An empirical study on the relationship between customer value and repurchase intention in Korean internet shopping malls. Journal of Computer Information Systems, 48(1): 53-63.
    • (2007) Journal of Computer Information Systems , vol.48 , Issue.1 , pp. 53-63
    • Joo, J.1
  • 50
    • 56649095873 scopus 로고    scopus 로고
    • An empirical study on the integrated framework of e-CRM in online shopping: Evaluating the relationships among perceived value, satisfaction, and trust based on customers' perspectives
    • Kim, CH., Zhao, W. and Yang, K. H. 2008. An empirical study on the integrated framework of e-CRM in online shopping: Evaluating the relationships among perceived value, satisfaction, and trust based on customers' perspectives. Journal of Electronic Commerce in Organizations, 6(3): 1-20. doi:10.4018/jeco.2008070101
    • (2008) Journal of Electronic Commerce in Organizations , vol.6 , Issue.3 , pp. 1-20
    • Kim, C.H.1    Zhao, W.2    Yang, K.H.3
  • 51
    • 54049156090 scopus 로고    scopus 로고
    • Age differences in mobile service perceptions: Comparison of Generation Y and baby boomers
    • Kumar, A. and Lim, H. 2008. Age differences in mobile service perceptions: Comparison of Generation Y and baby boomers. Journal of Services Marketing, 22(7): 568 doi:10.1108/08876040810909695
    • (2008) Journal of Services Marketing , vol.22 , Issue.7 , pp. 568
    • Kumar, A.1    Lim, H.2
  • 52
    • 10044238005 scopus 로고    scopus 로고
    • Service quality and perceived value's impact on satisfaction, intention and usage of short message (SMS)
    • Lai, T. L. 2004. Service quality and perceived value's impact on satisfaction, intention and usage of short message (SMS). Information Systems Frontiers, 6(4): 353-368. doi:10.1023/B:ISFI.0000046377.32617.3d
    • (2004) Information Systems Frontiers , vol.6 , Issue.4 , pp. 353-368
    • Lai, T.L.1
  • 53
    • 3042609508 scopus 로고    scopus 로고
    • Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context
    • Lam, S. Y., Shankar, V., Erramilli, M. K. and Murthy, B. 2004. Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context. Journal of the Academy of Marketing Science, 32(3): 293-312. doi:10.1177/0092070304263330
    • (2004) Journal of the Academy of Marketing Science , vol.32 , Issue.3 , pp. 293-312
    • Lam, S.Y.1    Shankar, V.2    Erramilli, M.K.3    Murthy, B.4
  • 54
    • 42149165393 scopus 로고
    • Sustainable rural tourism strategies: A tool for development and conservation
    • Lane, B. 1994a. Sustainable rural tourism strategies: A tool for development and conservation. Journal of Sustainable Tourism, 2(1-2): 102-111. doi:10.1080/09669589409510687
    • (1994) Journal of Sustainable Tourism , vol.2 , Issue.1-2 , pp. 102-111
    • Lane, B.1
  • 55
    • 84898932554 scopus 로고
    • What is rural tourism?
    • Lane, B. 1994b. What is rural tourism?. Journal of Sustainable Tourism, 2(1-2): 7-21. doi:10.1080/09669589409510680
    • (1994) Journal of Sustainable Tourism , vol.2 , Issue.1-2 , pp. 7-21
    • Lane, B.1
  • 56
    • 84952310384 scopus 로고    scopus 로고
    • Rural tourism: An overview
    • In: Jamal T., Robinson M., editors London, London: Sage
    • Lane, B. 2009. "Rural tourism: An overview". In The SAGE handbook of tourism studies, Edited by: Jamal, T. and Robinson, M. 354-370. London: Sage.
    • (2009) The SAGE handbook of tourism studies , pp. 354-370
    • Lane, B.1
  • 57
    • 0011609191 scopus 로고    scopus 로고
    • Customer-perceived value in industrial contexts
    • Lapierre, J. 2000. Customer-perceived value in industrial contexts. Journal of Business & Industrial Marketing, 15(2-3): 122-140.
    • (2000) Journal of Business & Industrial Marketing , vol.15 , Issue.2-3 , pp. 122-140
    • Lapierre, J.1
  • 59
    • 77955751233 scopus 로고    scopus 로고
    • Understanding how consumers view green hotels: How a hotel's green image can influence behavioural intentions
    • Lee, J. S., Hsu, L. T.J., Han, H. and Kim, Y. 2010. Understanding how consumers view green hotels: How a hotel's green image can influence behavioural intentions. Journal of Sustainable Tourism, 18(7): 901-914. doi:10.1080/09669581003777747
    • (2010) Journal of Sustainable Tourism , vol.18 , Issue.7 , pp. 901-914
    • Lee, J.S.1    Hsu, L.T.J.2    Han, H.3    Kim, Y.4
  • 60
    • 84555182386 scopus 로고    scopus 로고
    • The pivotal role of trust in customer loyalty: Empirical research on the system integration market in Taiwan
    • Liao, N. N.H. and Wu, T. C. 2009. The pivotal role of trust in customer loyalty: Empirical research on the system integration market in Taiwan. The Business Review, Cambridge, 12(2): 277-384.
    • (2009) The Business Review, Cambridge , vol.12 , Issue.2 , pp. 277-384
    • Liao, N.N.H.1    Wu, T.C.2
  • 61
    • 33644526997 scopus 로고    scopus 로고
    • Customer value and switching costs in business services: Developing exit barriers through strategic value management
    • Liu, A. H. 2006. Customer value and switching costs in business services: Developing exit barriers through strategic value management. Journal of Business & Industrial Marketing, 21(1): 30-38. doi:10.1108/08858620610643157
    • (2006) Journal of Business & Industrial Marketing , vol.21 , Issue.1 , pp. 30-38
    • Liu, A.H.1
  • 62
    • 0002741793 scopus 로고    scopus 로고
    • Experiential value: Conceptualization, measurement and application in the catalogue and internet shopping environment
    • Mathwick, C., Malhotra, N. and Rigdon, E. 2001. Experiential value: Conceptualization, measurement and application in the catalogue and internet shopping environment. Journal of Retailing, 77(1): 3-56. doi:10.1016/S0022-4359(00)00045-2
    • (2001) Journal of Retailing , vol.77 , Issue.1 , pp. 3-56
    • Mathwick, C.1    Malhotra, N.2    Rigdon, E.3
  • 63
    • 0036257861 scopus 로고    scopus 로고
    • The effect of dynamic retail experiences on experiential perceptions of value: An internet and catalog comparison
    • Mathwick, C., Malhotra, N. and Rigdon, E. 2002. The effect of dynamic retail experiences on experiential perceptions of value: An internet and catalog comparison. Journal of Retailing, 78(1): 51-60. doi:10.1016/S0022-4359(01)00066-5
    • (2002) Journal of Retailing , vol.78 , Issue.1 , pp. 51-60
    • Mathwick, C.1    Malhotra, N.2    Rigdon, E.3
  • 64
    • 62949153014 scopus 로고    scopus 로고
    • An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists
    • Mechinda, P., Serirat, S. and Gulid, N. 2009. An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists. Journal of Vacation Marketing, 15(2): 129-149. doi:10.1177/1356766708100820
    • (2009) Journal of Vacation Marketing , vol.15 , Issue.2 , pp. 129-149
    • Mechinda, P.1    Serirat, S.2    Gulid, N.3
  • 65
    • 84859892606 scopus 로고    scopus 로고
    • Understanding the perceived value of mass customization: The distinction between product value and experiential value of co-design
    • Merle, A., Chandon, J. L. and Roux, E. 2008. Understanding the perceived value of mass customization: The distinction between product value and experiential value of co-design. Recherche et Applications en Marketing (English ed.), 23(3): 27-51.
    • (2008) Recherche et Applications en Marketing (English ed.) , vol.23 , Issue.3 , pp. 27-51
    • Merle, A.1    Chandon, J.L.2    Roux, E.3
  • 66
    • 84996190771 scopus 로고    scopus 로고
    • Relationship quality with a travel agency: The influence of the post purchase perceived value of a tourism package
    • Moliner, M. A., Sánchez, J., Rodríguez, R. M. and Callarisa, L. 2006. Relationship quality with a travel agency: The influence of the post purchase perceived value of a tourism package. Tourism and Hospitality Research, 7(3-4): 194-211.
    • (2006) Tourism and Hospitality Research , vol.7 , Issue.3-4 , pp. 194-211
    • Moliner, M.A.1    Sánchez, J.2    Rodríguez, R.M.3    Callarisa, L.4
  • 67
    • 35548973433 scopus 로고    scopus 로고
    • Perceived relationship quality and post-purchase perceived value: An integrative framework
    • Moliner, M. A., Sánchez, J., Rodríguez, R. M. and Callarisa, L. 2007. Perceived relationship quality and post-purchase perceived value: An integrative framework. European Journal of Marketing, 41(11-12): 1392-1422. doi:10.1108/03090560710821233
    • (2007) European Journal of Marketing , vol.41 , Issue.11-12 , pp. 1392-1422
    • Moliner, M.A.1    Sánchez, J.2    Rodríguez, R.M.3    Callarisa, L.4
  • 69
    • 0002757343 scopus 로고
    • Measurement and evaluation of satisfaction processes in retail settings
    • Oliver, R. L. 1981. Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing, 57: 25-48.
    • (1981) Journal of Retailing , vol.57 , pp. 25-48
    • Oliver, R.L.1
  • 71
    • 0033439536 scopus 로고    scopus 로고
    • Whence consumer loyalty?
    • Oliver, R. L. 1999. Whence consumer loyalty?. Journal of Marketing, 63: 33-45. doi:10.2307/1252099
    • (1999) Journal of Marketing , vol.63 , pp. 33-45
    • Oliver, R.L.1
  • 72
    • 34247160334 scopus 로고    scopus 로고
    • Consumer racism and its effects on domestic cross-ethnic product purchase: An empirical test in the United States, Canada, and France
    • Ouellet, J. F. 2007. Consumer racism and its effects on domestic cross-ethnic product purchase: An empirical test in the United States, Canada, and France. Journal of Marketing, 71(1): 113-128. doi:10.1509/jmkg.71.1.113
    • (2007) Journal of Marketing , vol.71 , Issue.1 , pp. 113-128
    • Ouellet, J.F.1
  • 74
    • 17244381560 scopus 로고    scopus 로고
    • Experience use history as a segmentation tool to examine golf travellers' satisfaction, perceived value and repurchase intentions
    • Petrick, J. F. 2002. Experience use history as a segmentation tool to examine golf travellers' satisfaction, perceived value and repurchase intentions. Journal of Vacation Marketing, 8(4): 332-342. doi:10.1177/135676670200800404
    • (2002) Journal of Vacation Marketing , vol.8 , Issue.4 , pp. 332-342
    • Petrick, J.F.1
  • 75
    • 2542483725 scopus 로고    scopus 로고
    • Are loyal visitors desired visitors?
    • Petrick, J. F. 2004. Are loyal visitors desired visitors?. Tourism Management, 25: 463-470. doi:10.1016/S0261-5177(03)00116-X
    • (2004) Tourism Management , vol.25 , pp. 463-470
    • Petrick, J.F.1
  • 76
    • 0003413801 scopus 로고    scopus 로고
    • Boston, MA, Boston, MA: Harvard Business School Press
    • Pine, J. and Gilmore, J. 1999. The experience economy., Boston, MA: Harvard Business School Press.
    • (1999) The experience economy.
    • Pine, J.1    Gilmore, J.2
  • 77
    • 28444484672 scopus 로고    scopus 로고
    • Linking perceived value and loyalty in location-based mobile services
    • Pura, M. 2005. Linking perceived value and loyalty in location-based mobile services. Managing Service Quality, 15(6): 509-539. doi:10.1108/09604520510634005
    • (2005) Managing Service Quality , vol.15 , Issue.6 , pp. 509-539
    • Pura, M.1
  • 79
    • 30644458347 scopus 로고    scopus 로고
    • Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: Evidence from Finland
    • Rintamäki, T., Kanto, A., Kuusela, H. and Spence, M. T. 2006. Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: Evidence from Finland. International Journal of Retail & Distribution Management, 34(1): 6-25. doi:10.1108/09590550610642792
    • (2006) International Journal of Retail & Distribution Management , vol.34 , Issue.1 , pp. 6-25
    • Rintamäki, T.1    Kanto, A.2    Kuusela, H.3    Spence, M.T.4
  • 80
    • 0032751384 scopus 로고    scopus 로고
    • Evaluating ecotourism: The case of North Sulawesi, Indonesia-the impact of regionalization
    • Ross, S. and Wall, G. 1999. Evaluating ecotourism: The case of North Sulawesi, Indonesia-the impact of regionalization. Tourism Management, 20: 673-682. doi:10.1016/S0261-5177(99)00040-0
    • (1999) Tourism Management , vol.20 , pp. 673-682
    • Ross, S.1    Wall, G.2
  • 81
    • 84858196972 scopus 로고    scopus 로고
    • Perceived value, customer attitude and loyalty in retailing
    • Ruiz-Molina, M. E. and Gil-Saura, I. 2008. Perceived value, customer attitude and loyalty in retailing. Journal of Retail & Leisure Property, 7(4): 305-315. doi:10.1057/rlp.2008.21
    • (2008) Journal of Retail & Leisure Property , vol.7 , Issue.4 , pp. 305-315
    • Ruiz-Molina, M.E.1    Gil-Saura, I.2
  • 82
    • 33748566613 scopus 로고    scopus 로고
    • An instrument for measuring engineering education quality from students' perspective
    • Sakthivel, P. B. and Raju, R. 2006. An instrument for measuring engineering education quality from students' perspective. The Quality Management Journal, 13(3): 23-35.
    • (2006) The Quality Management Journal , vol.13 , Issue.3 , pp. 23-35
    • Sakthivel, P.B.1    Raju, R.2
  • 84
    • 32044447200 scopus 로고    scopus 로고
    • Perceived value of the purchase of a tourism product
    • Sánchez, J., Callarisa, L., Rodríguez, R. M. and Moliner, M. A. 2006. Perceived value of the purchase of a tourism product. Tourism Management, 27(3): 394-409. doi:10.1016/j.tourman.2004.11.007
    • (2006) Tourism Management , vol.27 , Issue.3 , pp. 394-409
    • Sánchez, J.1    Callarisa, L.2    Rodríguez, R.M.3    Moliner, M.A.4
  • 85
    • 33947655808 scopus 로고    scopus 로고
    • Flagship attractions and sustainable rural tourism development: The case of the llnwick garden, England
    • Sharpley, R. 2007. Flagship attractions and sustainable rural tourism development: The case of the llnwick garden, England. Journal of Sustainable Tourism, 15(2): 124-143. doi:10.2167/jost604.0
    • (2007) Journal of Sustainable Tourism , vol.15 , Issue.2 , pp. 124-143
    • Sharpley, R.1
  • 86
    • 0012909584 scopus 로고
    • Why we buy what we buy: A theory of consumption values
    • Sheth, J. N., Newman, B. I. and Gross, L. G. 1991. Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22: 159-170. doi:10.1016/0148-2963(91)90050-8
    • (1991) Journal of Business Research , vol.22 , pp. 159-170
    • Sheth, J.N.1    Newman, B.I.2    Gross, L.G.3
  • 87
    • 33746741643 scopus 로고    scopus 로고
    • Mass customisation implementation models and customer value in mobile phones services: Preliminary findings from Greece
    • Sigala, M. 2006. Mass customisation implementation models and customer value in mobile phones services: Preliminary findings from Greece. Managing Service Quality, 16(4): 395-420. doi:10.1108/09604520610675720
    • (2006) Managing Service Quality , vol.16 , Issue.4 , pp. 395-420
    • Sigala, M.1
  • 88
    • 35048893969 scopus 로고    scopus 로고
    • Community benefit tourism initiatives: A conceptual oxymoron?
    • Simpson, M. C. 2008. Community benefit tourism initiatives: A conceptual oxymoron?. Tourism Management, 29(1): 1-18. doi:10.1016/j.tourman.2007.06.005
    • (2008) Tourism Management , vol.29 , Issue.1 , pp. 1-18
    • Simpson, M.C.1
  • 89
    • 70449512199 scopus 로고    scopus 로고
    • Food, place and authenticity: Local food and the sustainable tourism experience
    • Sims, R. 2009. Food, place and authenticity: Local food and the sustainable tourism experience. Journal of Sustainable Tourism, 17(3): 321-336. doi:10.1080/09669580802359293
    • (2009) Journal of Sustainable Tourism , vol.17 , Issue.3 , pp. 321-336
    • Sims, R.1
  • 90
    • 84993046522 scopus 로고    scopus 로고
    • The relationships among perceived quality, perceived risk and perceived product value
    • Snoj, B., Korda, A. P. and Mumel, D. 2004. The relationships among perceived quality, perceived risk and perceived product value. Journal of Product and Brand Management, 13(2-3): 156-167.
    • (2004) Journal of Product and Brand Management , vol.13 , Issue.2-3 , pp. 156-167
    • Snoj, B.1    Korda, A.P.2    Mumel, D.3
  • 92
    • 0030486062 scopus 로고    scopus 로고
    • A reexamination of the determinants of consumer satisfaction
    • Spreng, R. A., Mackenzie, S. B. and Olshavsky, R. W. 1996. A reexamination of the determinants of consumer satisfaction. Journal of Marketing, 60(2): 15-33. doi:10.2307/1251839
    • (1996) Journal of Marketing , vol.60 , Issue.2 , pp. 15-33
    • Spreng, R.A.1    Mackenzie, S.B.2    Olshavsky, R.W.3
  • 93
    • 77951949779 scopus 로고    scopus 로고
    • Representing protected areas: A critical discourse analysis of tourism destination building in a Greek travel magazine
    • Stamou, A. G. and Paraskevopoulos, S. 2006. Representing protected areas: A critical discourse analysis of tourism destination building in a Greek travel magazine. International Journal of Tourism Research, 8: 431-449. doi:10.1002/jtr.589
    • (2006) International Journal of Tourism Research , vol.8 , pp. 431-449
    • Stamou, A.G.1    Paraskevopoulos, S.2
  • 94
    • 0001710569 scopus 로고    scopus 로고
    • Consumer perceived value: The development of a multiple item scale
    • Sweeney, J. C. and Soutar, G. N. 2001. Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2): 203-223. doi:10.1016/S0022-4359(01)00041-0
    • (2001) Journal of Retailing , vol.77 , Issue.2 , pp. 203-223
    • Sweeney, J.C.1    Soutar, G.N.2
  • 95
    • 33745749205 scopus 로고    scopus 로고
    • Customer satisfaction, service quality and perceived value: An integrative model
    • Tam, J. L.M. 2004. Customer satisfaction, service quality and perceived value: An integrative model. Journal of Marketing Management, 20(7-8): 897-917. doi:10.1362/0267257041838719
    • (2004) Journal of Marketing Management , vol.20 , Issue.7-8 , pp. 897-917
    • Tam, J.L.M.1
  • 96
    • 70450214544 scopus 로고    scopus 로고
    • The relationship between customer satisfaction and loyalty: An application of the American customer satisfaction index in the South African fast food industry
    • Terblanche, N. S. 2006. The relationship between customer satisfaction and loyalty: An application of the American customer satisfaction index in the South African fast food industry. Management Dynamics, 15(2): 31-43.
    • (2006) Management Dynamics , vol.15 , Issue.2 , pp. 31-43
    • Terblanche, N.S.1
  • 97
    • 84870973902 scopus 로고    scopus 로고
    • Barómetro OMT del turismo mundial
    • UNWTO (United Nations World Tourism Organization)., Retrieved from
    • UNWTO (United Nations World Tourism Organization). 2007. Barómetro OMT del turismo mundial. 5(1) Retrieved from http://www.unwto.org/facts/eng/pdf/barometer/UNWTO_Barom07_1_sp_excerpt.pdf
    • (2007) , vol.5 , Issue.1
  • 98
    • 84870969640 scopus 로고    scopus 로고
    • Barómetro OMT del Turismo Mundial
    • UNWTO (United Nations World Tourism Organization)., Retrieved from
    • UNWTO (United Nations World Tourism Organization). 2009. Barómetro OMT del Turismo Mundial. 6(3) Retrieved from http://www.unwto.org/facts/eng/pdf/barometer/UNWTO_Barom08_3_sp_LR.pdf
    • (2009) , vol.6 , Issue.3
  • 100
    • 78649718074 scopus 로고    scopus 로고
    • Motivated consumer innovativeness: Concept, measurement, and validation
    • Vandecasteele, B. and Geuens, M. 2011. Motivated consumer innovativeness: Concept, measurement, and validation. International Journal of Research in Marketing, 27(1): 308-318.
    • (2011) International Journal of Research in Marketing , vol.27 , Issue.1 , pp. 308-318
    • Vandecasteele, B.1    Geuens, M.2
  • 101
    • 84992975947 scopus 로고    scopus 로고
    • An integrated framework for customer value and customer-relationship-management performance: A customer-based perspective from China
    • Wang, Y., Lo, W. P., Chi, R. and Yang, Y. 2004. An integrated framework for customer value and customer-relationship-management performance: A customer-based perspective from China. Managing Service Quality, 14(2-3): 169-182. doi:10.1108/09604520410528590
    • (2004) Managing Service Quality , vol.14 , Issue.2-3 , pp. 169-182
    • Wang, Y.1    Lo, W.P.2    Chi, R.3    Yang, Y.4
  • 102
    • 10044275516 scopus 로고    scopus 로고
    • An Integrated framework for service quality, customer value, satisfaction: Evidence from China's telecommunication industry
    • Wang, Y., Lo, H. P. and Yang, Y. 2004. An Integrated framework for service quality, customer value, satisfaction: Evidence from China's telecommunication industry. Information Systems Frontiers, 6(4): 325-340. doi:10.1023/B:ISFI.0000046375.72726.67
    • (2004) Information Systems Frontiers , vol.6 , Issue.4 , pp. 325-340
    • Wang, Y.1    Lo, H.P.2    Yang, Y.3
  • 103
    • 11944255658 scopus 로고    scopus 로고
    • Europeanizing rural development implementing the CAP's second pillar in England
    • Ward, N. and Lowe, P. 2004. Europeanizing rural development implementing the CAP's second pillar in England. International Planning Studies, 9: 121-137. doi:10.1080/1356347042000311730
    • (2004) International Planning Studies , vol.9 , pp. 121-137
    • Ward, N.1    Lowe, P.2
  • 104
    • 84869775741 scopus 로고    scopus 로고
    • On-line business: Is there loyalty?
    • Werner, M. and Murphy, R. 2007. On-line business: Is there loyalty?. The Business Review, Cambridge, 9(1): 250-256.
    • (2007) The Business Review, Cambridge , vol.9 , Issue.1 , pp. 250-256
    • Werner, M.1    Murphy, R.2
  • 105
    • 0031536393 scopus 로고    scopus 로고
    • Customer value: The next source for competitive advantage
    • Woodruff, R. B. 1997. Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2): 139-153. doi:10.1007/BF02894350
    • (1997) Journal of the Academy of Marketing Science , vol.25 , Issue.2 , pp. 139-153
    • Woodruff, R.B.1
  • 106
    • 51849151614 scopus 로고    scopus 로고
    • Less is more: How scarcity influences consumers' value perceptions and purchase intents through mediating variables
    • Wu, C. and Hsing, S. S. 2006. Less is more: How scarcity influences consumers' value perceptions and purchase intents through mediating variables. Journal of American Academy of Business, 9(2): 125-133.
    • (2006) Journal of American Academy of Business , vol.9 , Issue.2 , pp. 125-133
    • Wu, C.1    Hsing, S.S.2
  • 107
    • 0038795072 scopus 로고    scopus 로고
    • Bootstrap approach to inference and power analysis based on three statistics for covariance structure models
    • Yuan, K. H. and Hayashi, H. K. 2003. Bootstrap approach to inference and power analysis based on three statistics for covariance structure models. British Journal of Mathematical and Statistical Psychology, 56(1): 161-175. doi:10.1348/000711003321645368
    • (2003) British Journal of Mathematical and Statistical Psychology , vol.56 , Issue.1 , pp. 161-175
    • Yuan, K.H.1    Hayashi, H.K.2
  • 108
    • 0000544724 scopus 로고
    • Measuring the involvement construct
    • Zaichkowsky, J. L. 1985. Measuring the involvement construct. Journal of Consumer Research, 12(December): 341-52. doi:10.1086/208520
    • (1985) Journal of Consumer Research , vol.12 , Issue.December , pp. 341-352
    • Zaichkowsky, J.L.1
  • 109
    • 0002667763 scopus 로고
    • Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence
    • Zeithaml, V. A. 1988. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3): 2-22. doi:10.2307/1251446
    • (1988) Journal of Marketing , vol.52 , Issue.3 , pp. 2-22
    • Zeithaml, V.A.1
  • 110
    • 0030548125 scopus 로고    scopus 로고
    • The behavioural consequences of service quality
    • Zeithaml, V. A., Berry, L. and Parasuraman, A. 1996. The behavioural consequences of service quality. Journal of Marketing, 60(2): 31-47. doi:10.2307/1251929
    • (1996) Journal of Marketing , vol.60 , Issue.2 , pp. 31-47
    • Zeithaml, V.A.1    Berry, L.2    Parasuraman, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.