Why do customers utilize the internet as a retailing platform?:A view from consumer perceived value

Asia Pacific Journal of Marketing and Logistics

Volumn 21, Issue 1, 2009, Pages 144-160

  Ming Sung Cheng, Julian ^a   Shih Tse Wang, Edward ^a   Ying Chao Lin, Julia ^b   Vivek, Shiri D ^c  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b TAINAN UNIVERSITY OF TECHNOLOGY   (Taiwan)

^c Institute for Integrated Learning in Management   (India)

Author keywords

Consumer behaviour; Distribution channels and markets; Electronic commerce; Internet; Taiwan

Indexed keywords

EID: 84931074507     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850910926290     Document Type: Article

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