Relationships between personal and corporate reputation

European Journal of Marketing

Volumn 35, Issue 3-4, 2001, Pages 316-334

  Bromley, Dennis B ^a  

^a UNIVERSITY OF LIVERPOOL   (United Kingdom)

Author keywords

Consumer behaviour; Corporate communications; Corporate identity; Corporate image

Indexed keywords

EID: 21244486947     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110382048     Document Type: Review

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