Qualitative Research to Validate the RQ-Dimensions

Corporate Reputation Review

Volumn 4, Issue 4, 2002, Pages 308-315

  Groenland, E A G ^a  

^a Blauw Research BV   (Netherlands)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 1642404140     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540152     Document Type: Article

References (0)