An index method for measurement of customer satisfaction

TQM Magazine

Volumn 16, Issue 1, 2004, Pages 57-66

  Fečiková, Ingrid ^a  

^a TECHNICAL UNIVERSITY OF KO ICE   (Slovakia)

Author keywords

Customer loyalty; Customer retention; Customer satisfaction; Measurement; Profit

Indexed keywords

COMPUTER SOFTWARE; MARKETING; MONITORING; OPTIMIZATION; PERSONNEL; PRODUCT DESIGN; SOCIETIES AND INSTITUTIONS; SURVEYING; TOTAL QUALITY MANAGEMENT;

CUSTOMER LOYALTY; CUSTOMER RETENTION; CUSTOMER SATISFACTION (CS); PROFITS;

CUSTOMER SATISFACTION;

EID: 1142263955     PISSN: 0954478X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09544780410511498     Document Type: Article

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