Segmentation by motivation in rural tourism: A Korean case study

Tourism Management

Volumn 30, Issue 1, 2009, Pages 99-108

  Park, Duk Byeong ^a   Yoon, Yoo Shik ^b  

^a National Rural Resources Development Institute   (South Korea)

^b Kyung Hee University   (South Korea)

Author keywords

Motivation; Rural Tourism; Segmentation

Indexed keywords

RURAL AREA; RURAL DEVELOPMENT; TOURISM MARKET; TOURIST BEHAVIOR;

ASIA; EURASIA; FAR EAST; KOREA;

EID: 56649115972     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2008.03.011     Document Type: Article

References (84)

1. Bansal H., and Eiselt H. Exploratory research of tourist motivations and planning. Tourism Management 25 (2004) 387-396
2. Berry L.L., Parasuraman A., and Zeithaml V.A. Quality service (1991), Free Press, New York
3. Bryant B., and Morrison A. Travel market segmentation and the implementation of market strategies. Journal of Travel Research 18 4 (1980) 2-8
4. Butler R., Hall C.M., and Jenkins J.M. Introduction. In: Butler R., and Hall C.M. (Eds). Tourism and recreation in rural areas (1998), Wiley, London 3-16
5. Cavaco C. Rural tourism: the creation of new tourist spaces. In: Montanari A., and Williams A.M. (Eds). European tourism (1995) 125-149
6. Cha S., McCleary M., and Uysal M. Travel motivations of Japanese overseas travelers: a factor-cluster segmentation approach. Journal of Travel Research 33 2 (1995) 33-39
7. Cohen E. Who is a tourist? A conceptual clarification. Sociological Review 6 (1974) 408-424
8. Countryside Commission. Public attitudes to the countryside (1995), Countryside Commission, Northampton (HPI Research Group) pp. 145-153
9. Crask M.R. Segmenting the vacationer market: identifying the vacation preferences, demographics, and magazine readership of each group. Journal of Travel Research 29 3 (1981) 29-34
10. Crompton J.L. Motivation for pleasure vacation. Annals of Tourism Research 6 (1979) 408-424
11. Dann G.M. Anomie, ego-enhancement and tourism. Annals of Tourism Research 4 4 (1977) 184-189
12. Dann G.M. Tourism motivations: an appraisal. Annals of Tourism Research 8 2 (1981) 189-219
13. Davis D., Allen J., and Cosenza R. Segmenting local residents by their attitudes, interests and opinions towards tourism. Journal of Travel Research 27 3 (1988) 2-8
14. Davis D., and Sternquist B. Appealing to the elusive tourist: an attribute cluster strategy. Journal of Travel Research 25 4 (1987) 25-31
15. Embacher H. Marketing for agri-tourism in Austria: strategy and realization in a highly developed tourist destination. In: Bramwell B., and Lane B. (Eds). Rural tourism and sustainable rural development. Proceedings of the second international school on rural development, 28 June-9 July 1993 (1993), University College Galway, Ireland 61-92
16. FNSEA (Fédération Nationale des Syndicats d'Exploitants Agricoles. Les Touristes Français en Espace Rural. Analyse Qualitative (1989), FNSLA, Paris
17. Fodness D. Measuring tourist motivation. Annals of Tourism Research 21 3 (1994) 555-581
18. Formica S., and Uysal M. Market segmentation of an international cultural-historic event in Italy. Journal of Travel Research 36 4 (1998) 16-24
19. Frochot I. A benefit segmentation of tourists in rural areas: a Scottish perspective. Tourism Management 26 (2005) 335-346
20. Gartner W.C. Image formation process. In: Uysal M., and Fesenmaier D.R. (Eds). Communication and channel systems in tourism marketing (1993), The Haworth Press, New York
21. Gitelson R.J., and Kerstetter D.L. The relationship between socio-demographic variables, benefit sought and subsequent vacation behavior: a case study. Journal of Travel Research 28 4 (1990) 24-29
22. Goeldner C.R., and Ritchie J.R. Tourism: principles, practices, philosophies (2003), John Wiley & Sons, Hoboken, NJ
23. Hair Jr. J.H., Black W.C., Babin B.J., and Tatham R.L. Multivariate data analysis (2005), Prentice Hall, Upper Saddle River, NJ
24. Hall D., Mitchell M., and Roberts L. Tourism and the countryside: dynamic relationships. In: Hall D., Roberts L., and Mitchell M. (Eds). New directions in rural tourism (2003), Ashgate Publishing Company, Burlington, VT 3-15
25. Hanqin Z., and Lam T. An analysis of Mainland Chinese visitors' motivations to visit Hong Kong. Tourism Management 20 (1999) 587-594
26. Iso-Ahola S.E. Towards a social psychology theory of tourism motivation. Annals of Tourism Research 9 (1982) 256-262
27. Jang S., and Cai L. Travel motivations and destination choice: a study of British outbound market. Journal of Travel and Tourism Marketing 13 3 (2002) 111-133
28. Jang S., Morrison A.M., and O'Leary J.T. A procedure for target market selection in tourism. Journal of Travel and Tourism Marketing 16 1 (2004) 17-31
29. Jang S., and Wu C.-M.E. Seniors' travel motivation and the influential factors: an examination of Taiwanese seniors. Tourism Management 27 (2006) 306-316
30. Jeong I. (1997). A study on attributes of attractions of the Bukhansan National Park and visitors' attitudes. Hanyang University Masters thesis, Seoul: Hanyang University.
31. Johns N., and Gyimothy S. Market segmentation and the prediction of tourist behaviour: the case of Bornholm, Denmark. Journal of Travel Research 40 3 (2002) 316-327
32. Josiam B., Mattson M., and Sullivan P. The historaunt: heritage tourism at Mickey's dining car. Tourism Management 25 (2004) 453-461
33. Jurowski C., Uysal C., and Noe F. U.S. Virgin Islands National Park: a factor-cluster segmentation study. Journal of Travel and Tourism Marketing 1 4 (1993) 3-31
34. Kastenholz E., Davis D., and Paul G. Segmenting tourism in rural areas: the case of North and Central Portugal. Journal of Travel Research 37 (1999) 353-363
35. Kau A.K., and Lee J. Determining tourist role typologies: an exploratory study of Singapore vacationers. Journal of Travel Research 37 4 (1999) 382-390
36. Kim M.-K. (2005). Determinants of rural tourism and modeling rural tourism demand in Korea. Michigan State University unpublished Ph.D. dissertation, East Lancing, MI: Michigan State University.
37. Kim S., Crompton J.L., and Botha C. Responding to competition: a strategy for Sun/Lost City, South Africa. Tourism Management 21 (2000) 33-41
38. Kim S., and Lee C. Push and pull relationships. Annals of Tourism Research 29 1 (2002) 257-260
39. Kim Y. The analysis of visitors' behaviour in Sobaeksan National Park. Applied Ecosystem Studies in Korea 6 2 (1993) 218-228
40. Kotler P., Bowen J., and Makens J. Marketing for hospitality and tourism. 3rd ed. (2003), Prentice Hall, Upper Saddle River, NJ
41. Kozak M. Comparative analysis of tourism motivations by nationality and destination. Tourism Management 23 (2002) 221-232
42. Krippendorf J. The holiday makers. Understanding the impact of leisure and travel (1989), Heinemann Professional Publishing, Oxford
43. Lang C.-T., O'Leary J.T., and Morrison A.M. Distinguishing the destination choices of pleasure travelers from Taiwan. Journal of Travel and Tourism Marketing 6 1 (1997) 2-40
44. Lee C., Lee Y., and Wicks B.E. Segmentation of festival motivation by nationality and satisfaction. Tourism Management 25 (2004) 61-70
45. Loker-Murphy L. Backpackers in Australia: a motivation-based segmentation study. Journal of Travel and Tourism Marketing 5 4 (1996) 23-45
46. Loker-Murphy L., and Perdue R. A benefit-based segmentation of a non-resident summer travel market. Journal of Travel Research 31 2 (1992) 30-35
47. Lundberg D.E. Why tourists travel. Cornell HRA Quarterly February (1971) 75-81
48. Madrigal R., and Kahle L. Predicting vacation activity preferences on the basis of value system segmentation. Journal of Travel Research 13 3 (1994) 22-28
49. May J.A., Bastian C.T., Taylor D.T., and Whipple G.D. Market segmentation of Wyoming snowmobilers. Journal of Travel Research 39 3 (2001) 292-301
50. Mazanec J. Classifying tourists into market segments: a neural network approach. Journal of Travel and Tourism Marketing 1 1 (1992) 39-60
51. Middleton V.T.C. Marketing in travel and tourism (2002), Butterworth-Heinemann, Woburn, MA
52. Ministry of Agriculture and Forestry (MAF). Agricultural and rural policy. Technical report (2002), MAF, Gwachen
53. Ministry of Agriculture and Forestry (MAF). Directions for agricultural and rural policy. Technical Report (2006), MAF, Gwachen
54. Ministry of Agriculture and Forestry (MAF). Situations of the rural integrated development projects. Technical Report (2006), MAF, Gwachen
55. Mo C., Havitz M., and Howard D. Segmenting travel markets with the international tourism role (ITR) scale. Journal of Travel Research 33 2 (1994) 24-30
56. Mok C., and Iverson T.J. Expenditure-based segmentation: Taiwanese tourists to Guam. Tourism Management 21 (2000) 299-305
57. Moutinho L. Consumer behavior in tourism. European Journal of Marketing 21 10 (1987) 1-44
58. Mudambi R., and Baum T. Strategic segmentation: an empirical analysis of tourist expenditure in Turkey. Journal of Travel Research 36 1 (1997) 29-35
59. Nicholson R., and Pearce D. Why do people attend events: a comparative analysis of visitor motivations at four south island events. Journal of Travel Research 39 (2001) 449-460
60. Oh H., Uysal M., and Weaver P. Product bundles and market segments based on travel motivations: a canonical correlation. Annals of Tourism Research 6 (1995) 195-197
61. Park B., Lee M., and Kim J. Rural tourism market segmentation. Journal of Tourism Studies 28 2 (2004) 193-212
62. Pearce D.G. Analyzing the demand for urban tourism: issues and examples from Paris. Tourism Analysis 1 (1996) 5-18
63. Pearce P., and Lee U.L. Developing the travel career approach to tourist motivation. Journal of Travel Research 43 (2005) 226-237
64. Poon A. Tourism, technology and competitive strategies (1998), CAB International, Wallingford
65. Popcorn F. Clicking: Der neue Popcorn Report: Trends für die Zukunft (1996), Heyne, München
66. Roberts L., and Hall D. A sideways look at tourism demand. Rural tourism and recreation: principles to practice (2001), CABI Publishing, New York 128-146
67. Rural Resources Development Institute (RRDI). Plans for short and long term research. Technical report (2006), RRDI, Suwon
68. Schewe Ch. Get in position for the older market. American Demographics 12 6 (1990) 38-44
69. Schiffman L.G., and Kanuk L.L. Consumer behavior (1978), Prentice-Hall, Englewood Cliffs, NJ
70. Sharpley R. Tourism and leisure in the countryside. 2nd ed. (1996), ELM Publications, Huntington
71. Sharpley R., and Sharpley J. Rural tourism: an introduction (1997), Thomson Business Press, London
72. Shih D. VALS as a tool of tourism market research: the Pennsylvania experience. Journal of Travel Research 24 4 (1986) 2-11
73. Shoemaker S. Segmenting the U.S. travel market according to benefits realized. Journal of Travel Research 32 3 (1994) 8-21
74. Sirakaya E. (1992). Modeling vacation destination choice decisions: development of an instrument. Clemson University Masters thesis, South Carolina: Clemson University.
75. Sirakaya E., McLellan R.W., and Uysal M. Modeling vacation destinations decisions: a behavioral approach. Journal of Travel and Tourism Marketing 5 1/2 (1996) 57-75
76. Song D.Y. Why do people visit the countryside? Push & pull factors. Journal of Green Tourism 12 2 (2005) 117-144
77. Uysal M., and Hagan L.R. Motivation of pleasure to travel and tourism. In: Khan M.A., Olsen M.D., and Var T. (Eds). VNR's encyclopedia of hospitality and tourism (1993), Van Nostrand Reinhold, New York 798-810
78. Uysal M., and Jurowski C. Testing the push and pull factors. Annals of Tourism Research 21 4 (1994) 844-846
79. Wight P.A. North American ecotourism markets: motivations, references, and destinations. Journal of Travel Research 35 1 (1996) 3-10
80. Yoon Y., and Uysal M. An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management 26 (2005) 45-56
81. Young M. The relationship between tourist motivations and the interpretation of place meaning. Tourism Geographics 1 4 (1999) 387-405
82. Yuan S., and McDonald C. Motivational determinates of international pleasure time. Journal of Travel Research 29 1 (1990) 42-44
83. Yüksel A. Market segmentation based on customers' post-purchase performance valuation: a case of tourist diners. Journal of Travel and Tourism Marketing 15 1 (2003) 1-18
84. Zhang H.Q., and Lam T. An analysis of Mainland Chinese visitors' motivations to visit Hong Kong. Tourism Management 20 (1999) 587-593