Consumer shopping value for retail brands

Journal of Fashion Marketing and Management

Volumn 9, Issue 1, 2005, Pages 43-53

  Carpenter, Jason M ^a   Moore, Marguerite ^b   Fairhurst, Ann E ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Brands; Clothing; Product differentiation; Retail management; Shopping

Indexed keywords

CONSUMER RESEARCH; CONSUMPTION; RETAILING;

EID: 20144383741     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020510586398     Document Type: Article

References (38)

1. Abercrombie.com (2003), Corporate Overview, available at: www.abercrombie.com/investorrelations.html (accessed 15 April 2003).
2. Assael, H. and Keon, J. (1982), "Nonsampling vs sampling errors in survey research", Journal of Marketing, Vol. 46, pp. 114-23.
3. Babin, B., Darden, W. and Griffin, M. (1994), "Work and/or fun: measuring hedonic and utilitarian shopping value", Journal of Consumer Research, Vol. 20, pp. 644-56.
4. Bananarepublic.com (2003), About Banana Republic, available at: www.bananarepublic.com/help/cs_about.asp (accessed 15 April 2003).
5. Batra, R. and Ahtola, O. (1990), "Measuring the hedonic and utilitarian sources of consumer attitudes", Marketing Letters, Vol. 2 No. 2, pp. 159-70.
6. Bearden, W., Netemeyer, R. and Mobley, M. (1993), Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research, Sage, Newbury Park, CA.
7. Belk, R. (1979), "Gift giving behavior", in Jagdish, S. (Ed.), Research in Marketing, Vol. 2, JAI, Greenwich, CT, pp. 95-126.
8. Birtwistle, G. and Freathy, P. (1998), "More than just a name above the shop", International Journal of Retail & Distribution Management, Vol. 26 No. 8, pp. 318-23.
9. Blackwell, R., Miniard, P. and Engel, J. (2000), Consumer Behavior, South-Western College Publishing, Cincinnati, OH.
10. Chain Store Age (1999), "New merchandising and marketing strategies account for growth", Chain Store Age, August, p. 13A.
11. Corstjens, J. and Corstjens, M. (1995), Store Wars: The Battle for Mindspace and Shelfspace, Wiley, Chichester.
12. Cronbach, L. (1951), "Coefficient alpha and the internal structure of tests", Psychometrica, Vol. 16, pp. 297-334.
13. (The) Denver Post (2001), "Retailers taking notice of teens' buying power", The Denver Post, April, p. K3.
14. Dunne, P.M., Lusch, R.F. and Griffith, D.A. (2002), Retailing, 4th ed., Harcourt College Publishers, Fort Worth, TX.
15. (The) Economist (2003), "Reinventing the store", The Economist, 22 November, Vol. 369 No. 8351, pp. 65-7.
16. Fischer, E. and Arnold, S. (1990), "More than a labor of love: gender roles and christmas shopping", Journal of Consumer Research, Vol. 17, pp. 333-45.
17. Gapinc.com (2003), Old Navy Real Estate, available at: www.gapinc.com/about/realestate/on.htm (accessed 15 April 2003).
18. Goldsmith, R.E. (2002), "Explaining and predicting consumer intention to purchase over the internet: An exploratory study", Journal of Marketing Theory and Practice, Vol. 10 No. 2, pp. 22-8.
19. Grossbart, S., Mittlestaedt, R., Curtis, W. and Rogers, R. (1975), "Environmental sensitivity and shopping behavior", Journal of Business Research, Vol. 3, pp. 281-95.
20. Hisey, P. (2002), "The return of Sears and Penny", Retail Merchandiser, Vol. 42 No. 8, pp. 33-5.
21. Holbrook, M. and Hirschman, E. (1982), "The experiential aspects of use: Consumer fantasies, feelings, and fun", Journal of Consumer Research, Vol. 9, pp. 132-40.
22. Kerlinger, F.N. (1992), Foundations of Behavioral Research, 3rd ed., Harcourt Brace College Publishers, Ft. Worth, TX.
23. Lee, L. (2003), "Thinking small at the mall", Business Week, No. 3834, pp. 94-5, 26 May 2003.
24. Liefeld, J. (2003), "Consumer research in the land of Oz", Marketing Research, Vol. 15 No. 1, pp. 10-15.
25. Lisanti, T. (2001), "Multifaceted brands are the future", DSN Retailing Today, Vol. 40 No. 20, p. 11.
26. Malhotra, N.K. and King, T. (2003), "Don't negate the whole field", Marketing Research, Vol. 15 No. 2, pp. 43-5.
27. Mathwick, C., Malhotra, N. and Rigdon, E. (2001), "Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment", Journal of Retailing, Vol. 77, pp. 39-56.
28. Mathwick, C., Malhotra, N. and Rigdon, E. (2002), "The effect of dynamic retail experiences on experiential perceptions of value: An internet and catalog comparison", Journal of Retailing, Vol. 78, pp. 51-60.
29. Schulz, D. (2000), "Top 100 specialty stores", Stores Magazine, August.
30. Schulz, D. (2001), "Top 100 specialty stores", Stores Magazine, August.
31. Schulz, D. (2002), "Top 100 specialty stores", Stores Magazine, August.
32. Sherry, J. (1990), "A sociocultural analysis of a midwestern flea market", Journal of Consumer Research, Vol. 17, pp. 13-30.
33. Sit, J., Merrilees, B. and Birch, D. (2003), "Entertainment-seeking shopping centre patrons: The missing segments", International Journal of Retail and Distribution Management, Vol. 31 No. 2, pp. 80-94.
34. Smith, B. (2000), "The store as a brand", DSN Retailing Today, Vol. 39 No. 23, pp. 19-20.
35. Triandis, H. (1977), Interpersonal Behavior, Brooks/Cole, Monterey, CA.
36. Wileman, J. and Jary, M. (1997), Retail Power Plays: From Trading to Brand Leadership: Strategies for Building Retail Brand Value, New York University Press, New York, NY.
37. Corstjens, M. and Lal, R. (2000), "Building store loyalty through store brands", Journal of Marketing Research, Vol. 37 No. 3, pp. 281-91.
38. Nunnally, J. and Bernstein, I. (1994), Psychometric Theory, 3rd ed., McGraw Hill, New York, NY.