Relationship Quality with a Travel Agency: The Influence of the Postpurchase Perceived Value of a Tourism Package

Tourism and Hospitality Research

Volumn 7, Issue 4, 2007, Pages 194-211

  Moliner, Miguel A ^a   Sánchez, Javier ^a   Rodríguez, Rosa M ^a   Callarisa, Luís ^a  

^a UNIVERSITAT JAUME I   (Spain)

Author keywords

experiential marketing; Gloval; perceived value; relationship quality

Indexed keywords

EID: 84996190771     PISSN: 14673584     EISSN: 17429692     Source Type: Journal    
DOI: 10.1057/palgrave.thr.6050052     Document Type: Article

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