Web 2.0 and marketing education: Explanations and experiential applications

Journal of Marketing Education

Volumn 33, Issue 1, 2011, Pages 57-72

  Granitz, Neil ^a   Koernig, Stephen K ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b DEPAUL UNIVERSITY   (United States)

Author keywords

experiential learning; faculty motivation; social media; technology acceptance; Web 2.0

Indexed keywords

EID: 79952658940     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475310392539     Document Type: Article

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