Debating the issues: A tool for augmenting critical thinking skills of marketing students

Journal of Marketing Education

Volumn 27, Issue 3, 2005, Pages 264-276

  Roy, Abhijit ^a   Macchiette, Bart ^b  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

^b PLYMOUTH STATE UNIVERSITY   (United States)

Author keywords

Classroom debate; Controversial marketing issues; Critical thinking; Evaluation guidelines; Learning outcomes

Indexed keywords

EID: 28044446785     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475305280533     Document Type: Article

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