-
4
-
-
0013271560
-
The importance of skills of MBA students seeking marketing positions: An employer's perspective
-
Arora, R., & Stoner, C. (1992). The importance of skills of MBA students seeking marketing positions: An employer's perspective. Journal of Marketing Education, 14(2), 2-9.
-
(1992)
Journal of Marketing Education
, vol.14
, Issue.2
, pp. 2-9
-
-
Arora, R.1
Stoner, C.2
-
7
-
-
84992785595
-
What do they know? Integrating the core concept of customer value into undergraduate marketing curriculum and its assessment
-
Baker, S.M., Schultz Kleine, S., & Bennion, M. (2003). What do they know? Integrating the core concept of customer value into undergraduate marketing curriculum and its assessment. Journal of Marketing Education, 25, 79-89.
-
(2003)
Journal of Marketing Education
, vol.25
, pp. 79-89
-
-
Baker, S.M.1
Schultz Kleine, S.2
Bennion, M.3
-
8
-
-
0034164984
-
Educating students about affirmative action: An analysis of university sociology texts
-
Beeman, M., Chowdhry, G., & Todd, K. (2000). Educating students about affirmative action: An analysis of university sociology texts. Teaching Sociology, 28, 98-115.
-
(2000)
Teaching Sociology
, vol.28
, pp. 98-115
-
-
Beeman, M.1
Chowdhry, G.2
Todd, K.3
-
9
-
-
84992828453
-
The teaching of relationship marketing concepts in undergraduate marketing principles and graduate introductory marketing courses
-
Berman, B., & Sharland, A.P. (2002). The teaching of relationship marketing concepts in undergraduate marketing principles and graduate introductory marketing courses. Journal of Marketing Education, 24, 125-134.
-
(2002)
Journal of Marketing Education
, vol.24
, pp. 125-134
-
-
Berman, B.1
Sharland, A.P.2
-
10
-
-
84993711333
-
Integrating marketing courses to enhance team-based experiential learning
-
Bobbitt, L.M., Inks, S.A., Kemp, K.J., & Mayo, D.T. (2000). Integrating marketing courses to enhance team-based experiential learning. Journal of Marketing Education, 22, 15-24.
-
(2000)
Journal of Marketing Education
, vol.22
, pp. 15-24
-
-
Bobbitt, L.M.1
Inks, S.A.2
Kemp, K.J.3
Mayo, D.T.4
-
11
-
-
0002254425
-
Multiple orientations for the conduct of marketing research: An analysis of the academic/practitioner distinction
-
Brinberg, D., & Hirschman, E.C. (1984). Multiple orientations for the conduct of marketing research: An analysis of the academic/ practitioner distinction. Journal of Marketing, 50, 161-173.
-
(1984)
Journal of Marketing
, vol.50
, pp. 161-173
-
-
Brinberg, D.1
Hirschman, E.C.2
-
12
-
-
84990323807
-
Selling principles: Influencing principles of marketing students' perceptions of and attitude towards marketing as a discipline
-
Camey, J.P., & Williams, J.K. (2004). Selling principles: Influencing principles of marketing students' perceptions of and attitude towards marketing as a discipline. Journal of Marketing Research, 26, 154-160.
-
(2004)
Journal of Marketing Research
, vol.26
, pp. 154-160
-
-
Camey, J.P.1
Williams, J.K.2
-
13
-
-
0034340884
-
Social and abnormal psychology textbooks: An objective analysis
-
Christopher, A.N., Griggs, R.A., & Hagans, C.L. (2000). Social and abnormal psychology textbooks: An objective analysis. Teaching of Psychology, 27, 180-189.
-
(2000)
Teaching of Psychology
, vol.27
, pp. 180-189
-
-
Christopher, A.N.1
Griggs, R.A.2
Hagans, C.L.3
-
14
-
-
38149099797
-
The greening of marketing: Analysis of introductory textbooks
-
Demoss, M., & Nicholson, C.Y. (2005). The greening of marketing: Analysis of introductory textbooks. Journal of Education for Business, 80, 338-346.
-
(2005)
Journal of Education for Business
, vol.80
, pp. 338-346
-
-
Demoss, M.1
Nicholson, C.Y.2
-
15
-
-
84992937454
-
Marketing educators: Addressing implementation in core courses
-
Dibbs, S., & Simkin, L. (2003). Marketing educators: Addressing implementation in core courses. Journal of Strategic Marketing, 11, 3-13.
-
(2003)
Journal of Strategic Marketing
, vol.11
, pp. 3-13
-
-
Dibbs, S.1
Simkin, L.2
-
16
-
-
84993724925
-
Further thought on the marketing trifid: The case of marketing orientation
-
Dibbs, S., & Stern, P. (2000). Further thought on the marketing trifid: The case of marketing orientation. Journal of Marketing Education, 22, 214-224.
-
(2000)
Journal of Marketing Education
, vol.22
, pp. 214-224
-
-
Dibbs, S.1
Stern, P.2
-
17
-
-
84992885956
-
A need to revamp textbook presentations of price elasticity
-
Dickinson, J.R. (2002). A need to revamp textbook presentations of price elasticity. Journal of Marketing Education, 24, 143-149.
-
(2002)
Journal of Marketing Education
, vol.24
, pp. 143-149
-
-
Dickinson, J.R.1
-
18
-
-
40749139697
-
-
Direct Marketing Association. (28th ed.). New York: Author
-
Direct Marketing Association. (2006). The 2006 DMA statistical fact book (28th ed.). New York: Author.
-
(2006)
The 2006 DMA Statistical Fact Book
-
-
-
19
-
-
33646027494
-
Dissemination of innovations in higher education: A change theory approach
-
Elton, L. (2003). Dissemination of innovations in higher education: A change theory approach. Tertiary Education and Management, 9, 199-214.
-
(2003)
Tertiary Education and Management
, vol.9
, pp. 199-214
-
-
Elton, L.1
-
20
-
-
84990342774
-
Beliefs and expectations of principles of marketing students
-
Ferrell, L., & Gonzalez, G. (2004). Beliefs and expectations of principles of marketing students. Journal of Marketing Education, 26, 116-122.
-
(2004)
Journal of Marketing Education
, vol.26
, pp. 116-122
-
-
Ferrell, L.1
Gonzalez, G.2
-
21
-
-
84996578526
-
The representation of diversity in marketing principles texts: An exploratory analysis
-
Foxman, E., & Easterling, D. (1999). The representation of diversity in marketing principles texts: An exploratory analysis. Journal of Education in Business, 11, 285-288.
-
(1999)
Journal of Education in Business
, vol.11
, pp. 285-288
-
-
Foxman, E.1
Easterling, D.2
-
23
-
-
0039785217
-
Brief introductory psychology textbooks: A current analysis
-
Griggs, R.A., & Koenig, C.S. (2001). Brief introductory psychology textbooks: A current analysis. Teaching in Psychology, 28, 36-40.
-
(2001)
Teaching in Psychology
, vol.28
, pp. 36-40
-
-
Griggs, R.A.1
Koenig, C.S.2
-
24
-
-
0034340741
-
Packaging poverty as an intersection of class, race, and gender in introductory textbooks, 1982-1994
-
Hall, E.J. (2000). Packaging poverty as an intersection of class, race, and gender in introductory textbooks, 1982-1994. Teaching Sociology, 28, 299-315.
-
(2000)
Teaching Sociology
, vol.28
, pp. 299-315
-
-
Hall, E.J.1
-
25
-
-
40749144665
-
The international dimensions of functional business courses
-
Han, P.E. (2004). The international dimensions of functional business courses. American Business Review, 22, 56-61.
-
(2004)
American Business Review
, vol.22
, pp. 56-61
-
-
Han, P.E.1
-
27
-
-
40749158988
-
Serving two masters: Perspectives on consulting
-
In E. C. Hirschman & M. B. Holbrook (Eds.) Ann Arbor, MI: Association of Consumer Research
-
Jacoby, J. (1985). Serving two masters: Perspectives on consulting. In E. C. Hirschman & M. B. Holbrook (Eds.), Advances in consumer research (Vol. 12, pp. 157-163). Ann Arbor, MI: Association of Consumer Research.
-
(1985)
Advances in Consumer Research
, vol.12
, pp. 157-163
-
-
Jacoby, J.1
-
28
-
-
33749401668
-
Achieving a customer orientation using "people-power," the "5th P"
-
Judd, V.C. (2003). Achieving a customer orientation using "people-power," the "5th P." European Journal of Marketing, 37, 1301-1313.
-
(2003)
European Journal of Marketing
, vol.37
, pp. 1301-1313
-
-
Judd, V.C.1
-
29
-
-
28044450644
-
Introducing professional career development skills in the marketing curriculum
-
Kelley, C.A., & Bridges, C. (2005). Introducing professional career development skills in the marketing curriculum. Journal of Marketing Education, 27, 212-218.
-
(2005)
Journal of Marketing Education
, vol.27
, pp. 212-218
-
-
Kelley, C.A.1
Bridges, C.2
-
30
-
-
84990370491
-
Implementing service learning in the principles of marketing course
-
Klink, R.R., & Athaide, G.A. (2004). Implementing service learning in the principles of marketing course. Journal of Marketing Education, 26, 145-153.
-
(2004)
Journal of Marketing Education
, vol.26
, pp. 145-153
-
-
Klink, R.R.1
Athaide, G.A.2
-
31
-
-
0000881830
-
Content analysis research: An examination of applications with directions for improving research reliability and objectivity
-
Kolbe, R.H., & Burnett, M.S. (1991). Content analysis research: An examination of applications with directions for improving research reliability and objectivity. Journal of Consumer Research, 18, 243-250.
-
(1991)
Journal of Consumer Research
, vol.18
, pp. 243-250
-
-
Kolbe, R.H.1
Burnett, M.S.2
-
32
-
-
0004079982
-
-
(12th ed.). Englewood Cliffs, NJ: Pearson Prentice Hall
-
Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Englewood Cliffs, NJ: Pearson Prentice Hall.
-
(2008)
Principles of Marketing
-
-
Kotler, P.1
Armstrong, G.2
-
33
-
-
34447332490
-
The effectiveness of university sponsorship in increasing survey response rates
-
Ladik, D.M., Carrillat, F.A., & Solomon, P. (2007). The effectiveness of university sponsorship in increasing survey response rates. Journal of Marketing Theory and Practice, 15, 263-271.
-
(2007)
Journal of Marketing Theory and Practice
, vol.15
, pp. 263-271
-
-
Ladik, D.M.1
Carrillat, F.A.2
Solomon, P.3
-
34
-
-
33747146859
-
A note on mail surveys and response rates in logistics research
-
Larson, P.D. (2005). A note on mail surveys and response rates in logistics research. Journal of Business Logistics, 26, 211-222.
-
(2005)
Journal of Business Logistics
, vol.26
, pp. 211-222
-
-
Larson, P.D.1
-
35
-
-
10244246585
-
Improving response rates to mail surveys: A research note
-
Larson, P.D., & Poist, R.F. (2004). Improving response rates to mail surveys: A research note. Transportation Journal, 43(4), 67-74.
-
(2004)
Transportation Journal
, vol.43
, Issue.4
, pp. 67-74
-
-
Larson, P.D.1
Poist, R.F.2
-
36
-
-
40749106829
-
The new paradox of the college textbook
-
Lichtenberg, J. (1992). The new paradox of the college textbook. Change, 24(5), 10-17.
-
(1992)
Change
, vol.24
, Issue.5
, pp. 10-17
-
-
Lichtenberg, J.1
-
37
-
-
28044449452
-
Can an MBA run your company?
-
Litchfield, R. (1993). Can an MBA run your company? Canadian Business, 65(2), 30-31.
-
(1993)
Canadian Business
, vol.65
, Issue.2
, pp. 30-31
-
-
Litchfield, R.1
-
38
-
-
40749158544
-
Rules and regulations (DOCID: FR28SE07-10)
-
MATC Workgroup 104. (September 28). Retrieved October 16, 2007, from wais.access.gpo.gov
-
MATC Workgroup 104. (2007, September 28). Rules and regulations (DOCID: FR28SE07-10). Federal Register, 27(188). Retrieved October 16, 2007, from wais.access.gpo.gov.
-
(2007)
Federal Register
, vol.27
, Issue.188
-
-
-
39
-
-
84990370156
-
Developing self-marketing skills: Are marketing students prepared for the job search?
-
McCorkle, D.E., Alexander, J.F., Reardon, J., & Kling, N.D. (2003). Developing self-marketing skills: Are marketing students prepared for the job search? Journal of Marketing Education, 25, 196-207.
-
(2003)
Journal of Marketing Education
, vol.25
, pp. 196-207
-
-
McCorkle, D.E.1
Alexander, J.F.2
Reardon, J.3
Kling, N.D.4
-
40
-
-
84993748487
-
The marketing of high-technology products and services: Implications for curriculum content and design
-
Mohr, J. (2000). The marketing of high-technology products and services: Implications for curriculum content and design. Journal of Marketing Education, 22, 246-259.
-
(2000)
Journal of Marketing Education
, vol.22
, pp. 246-259
-
-
Mohr, J.1
-
41
-
-
0035535937
-
Improving the science education of psychology students: Better teaching of methodology
-
Proctor, R.W., & Capaldi, E.J. (2001). Improving the science education of psychology students: Better teaching of methodology. Teaching of Psychology, 28, 173-181.
-
(2001)
Teaching of Psychology
, vol.28
, pp. 173-181
-
-
Proctor, R.W.1
Capaldi, E.J.2
-
42
-
-
4043170241
-
Scientific method, marketing theory development and academic vs. practitioner orientation: A review
-
Razzaque, M.A. (1998). Scientific method, marketing theory development and academic vs. practitioner orientation: A review. Journal of Marketing Theory and Practice, 6, 1-15.
-
(1998)
Journal of Marketing Theory and Practice
, vol.6
, pp. 1-15
-
-
Razzaque, M.A.1
-
44
-
-
84992875352
-
A professional school approach to marketing education
-
Schibrowsky, J.A., Peltier, J.W., & Boyt, T.E. (2002). A professional school approach to marketing education. Journal of Marketing Education, 24, 43-55.
-
(2002)
Journal of Marketing Education
, vol.24
, pp. 43-55
-
-
Schibrowsky, J.A.1
Peltier, J.W.2
Boyt, T.E.3
-
45
-
-
40749159867
-
Revisiting the conceptual definition of direct marketing: Perspectives from practitioners and scholars
-
Scovotti, C., & Spiller, L.D. (2006). Revisiting the conceptual definition of direct marketing: Perspectives from practitioners and scholars. Marketing Management Journal, 16, 188-202.
-
(2006)
Marketing Management Journal
, vol.16
, pp. 188-202
-
-
Scovotti, C.1
Spiller, L.D.2
-
46
-
-
11044234530
-
Marketing education in the year 2000: Changes observed and challenges anticipated
-
Smart, D.T., Kelley, C., & Conant, J.S. (1999). Marketing education in the year 2000: Changes observed and challenges anticipated. Journal of Marketing Education, 21, 206-216.
-
(1999)
Journal of Marketing Education
, vol.21
, pp. 206-216
-
-
Smart, D.T.1
Kelley, C.2
Conant, J.S.3
-
47
-
-
84990405110
-
Implementing the "Marketing You" project in large sections of principles of marketing
-
Smith, K.H. (2004). Implementing the "Marketing You" project in large sections of principles of marketing. Journal of Marketing Education, 26, 123-136.
-
(2004)
Journal of Marketing Education
, vol.26
, pp. 123-136
-
-
Smith, K.H.1
-
48
-
-
4043135628
-
Effects of rank, tenure, length of service, and institution on faculty attitudes towards research and teaching: The case of regional state universities
-
Tang, T.L., & Chamberlain, M. (2003). Effects of rank, tenure, length of service, and institution on faculty attitudes towards research and teaching: The case of regional state universities. Journal of Education for Business, 79, 103-110.
-
(2003)
Journal of Education for Business
, vol.79
, pp. 103-110
-
-
Tang, T.L.1
Chamberlain, M.2
-
49
-
-
40749133987
-
-
Technology: The evolution of the Web (March/April)
-
Technology: The evolution of the Web. (2007, March/April). BizEd, 60-61.
-
(2007)
BizEd
, pp. 60-61
-
-
-
51
-
-
34249044624
-
Social embeddedness and job performance of tenured and non-tenured professionals
-
Van Emmerik, H., & Sanders, K. (2004). Social embeddedness and job performance of tenured and non-tenured professionals. Human Resource Management Journal, 14, 40-54.
-
(2004)
Human Resource Management Journal
, vol.14
, pp. 40-54
-
-
Van Emmerik, H.1
Sanders, K.2
-
52
-
-
0036005145
-
Do popular collegiate textbooks in interpersonal communication reflect a common theory base? A telling content analysis
-
Webb, L.M., & Thompson-Hayes, M.E. (2002). Do popular collegiate textbooks in interpersonal communication reflect a common theory base? A telling content analysis. Communication Education, 51, 210-224.
-
(2002)
Communication Education
, vol.51
, pp. 210-224
-
-
Webb, L.M.1
Thompson-Hayes, M.E.2
|