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Volumn 30, Issue 1, 2008, Pages 66-81

Curriculum currency: Integrating direct and interactive marketing content in introductory marketing courses

Author keywords

Curriculum; Direct; Interactive; Introductory; Textbooks

Indexed keywords


EID: 40749093639     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475307312279     Document Type: Article
Times cited : (23)

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