Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?

Journal of Marketing Education

Volumn 25, Issue 3, 2003, Pages 196-207

  McCorkle, Denny E ^a   Alexander, Joe F ^b   Reardon, James ^b   Kling, Nathan D ^b  

^a MISSOURI STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTHERN COLORADO   (United States)

Author keywords

job; search; self marketing; skills; students

Indexed keywords

EID: 84990370156     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475303257517     Document Type: Article

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