An Exploratory Study of Integrating Interactive Technology into the Marketing Curriculum

Journal of Marketing Education

Volumn 23, Issue 1, 2001, Pages 63-72

  Ueltschy, Linda C ^a  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993791784     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475301231008     Document Type: Article

References (29)

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