Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm

Journal of Marketing Education

Volumn 23, Issue 1, 2001, Pages 5-15

  Benbunan Fich, Raquel ^a   Lozada, Héctor R ^a   Pirog, Stephen ^a   Priluck, Randi ^b   Wisenblit, Joseph ^a  

^a SETON HALL UNIVERSITY   (United States)

^b PACE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993723092     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475301231002     Document Type: Article

References (20)

1. Alavi, M., B. Wheeler, and J. Valacich. 1995. Using IT to reengineer business education: An exploratory investigation to collaborative telelearning. MIS Quarterly, September, 294-312.
2. Alavi, M., Y. Yoo, and D. Vogel. 1997. Using information technology to add value to management education. Academy of Management Journal 40: 1310-1333.
3. Angelo, Thomas A., and Patrick K. Cross. 1993. Classroom assessment techniques. San Francisco: Jossey-Bass.
4. Benbunan-Fich, R. 1999. Leveraging management education with informa tion technology. In Proceedings of the 36th Annual Meeting of the Eastern Academy of Management, May 13-16, 1999, Philadelphia, PA, edited by P. Elsass and J. Harmon. Philadelphia: Eastern Academy of Management.
5. Benbunan-Fich, R., and S. R. Hiltz. 1999. Educational applications of CMCS: Solving case studies through asynchronous learning networks. Journal of Computer-Mediated Communication 4 (3). Available: www.ascusc.org/jcmc/vol4/issue3/benbunan-fich.html
6. Bilimoria, Diana. 1999. Emerging information technologies and manage-ment education. Journal of Management Education 23:229-232.
7. Buchanan, E. A. 1999. Assessment measures: Pre-tests for successful distance teaching and learning? Online Journal of Distance Learning Administration 2 (3). Available: www.westga.edu/distance/buchanan24.html
8. Butler, B. S. 1996. Using the World Wide Web to support classroom-based education: Opportunities and challenges for IS educators. Available: www.gsia.cmu.edu/bb26/papers/education/aiswww/
9. Dickson, Gary W., and Albert Segars. 1999. Redefining the high-technology classroom. Journal of Education for Business 73:152-156.
10. Ferrell, O. C. 1995. Improving marketing education in the 1990s: A faculty retrospective and perspective view. Marketing Education Review 5 (fall): 69-79.
11. Gardiner, Lion F. 1994. Redesigning higher education: Producing dramatic gains in student learning. ASHE-ERIC Higher Education Report, vol. 23, no. 7. Washington, DC: Graduate School of Education and Human Development, George Washington University.
12. Kuechler, M. 1999. Using the Web in the classroom. Social Science Computer Review 7:144-161.
13. Mueller, Bob. 1999. Keeping your customers from defecting. Beyond Computing, April, 30-31.
14. Pine, Joseph B. 1993. Mass customization. Boston: Harvard Business School Press.
15. Raths, D. 1999. Is anyone out there? Inside Technology Training, June, 32-34.
16. Smart, Denise T., Craig A. Kelley, and Jeffrey S. Conant. 1999. Marketing education in the year 2000: Changes observed and challenges anticipated. Journal of Marketing Education 21:206-216.
17. U.S. Congress, Office of Technology Assessment. 1989. Linking for learning: A new course for education. Washington, DC: Government Printing Office.
18. Van Horn, Carl E. 1995. Enhancing the connection between higher education and the workplace: A survey of employers. Denver, CO: State Higher Education Officers and Education Commission of the States.
19. Welsch, L. A. 1982. Using electronic mail as a teaching tool. Communications of the ACM 25:105-108.
20. Wingspread Group on Higher Education. 1993. An American imperative: Higher expectations for higher education. Racine, WI: Johnson Foundation.