Individual Characteristics and Creativity in the Marketing Classroom: Exploratory Insights

Journal of Marketing Education

Volumn 25, Issue 2, 2003, Pages 143-149

  McIntyre, Faye S ^a   Hite, Robert E ^b   Rickard, Mary Kay ^a  

^a UNIVERSITY OF WEST GEORGIA   (United States)

^b WICHITA STATE UNIVERSITY   (United States)

Author keywords

creativity; education; executive MBA; gender; marketing

Indexed keywords

EID: 84992885942     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475303254014     Document Type: Article

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