Teaching experiential learning: Adoption of an innovative course in an MBA marketing curriculum

Journal of Marketing Education

Volumn 29, Issue 1, 2007, Pages 25-33

  Li, Tiger ^a   Greenberg, Barnett A ^a   Nicholls, J A F ^a  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Experiential learning; Innovation diffusion; Simulation

Indexed keywords

EID: 33847791628     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475306297380     Document Type: Article

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