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Volumn 21, Issue 3, 1999, Pages 206-216

Marketing education in the year 2000: Changes observed and challenges anticipated

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EID: 11044234530     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475399213006     Document Type: Article
Times cited : (92)

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    • Improving marketing education in the 1990s: Afaculty retrospective and perspective view
    • Ferrell, O. C. 1995. Improving marketing education in the 1990s: Afaculty retrospective and perspective view. Marketing Education Review5 (fall): 1-6.
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    • Ferrell, O.C.1
  • 6
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    • Marketing education in the 1990s: A chairperson's retrospective assessment and perspective
    • Hair, Joseph F. 1995. Marketing education in the 1990s: A chairperson's retrospective assessment and perspective. Marketing Education Review5 (summer): 1-6.
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    • Hair, J.F.1
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    • Marketing-based strategies for recruiting business students in the next century
    • Keillor, Bruce D., Robert P. Bush, and Alan J. Bush. 1995. Marketing-based strategies for recruiting business students in the next century. Marketing Education Review5 (fall): 69-79.
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  • 8
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    • Marketing education in the 21st century: A Delphi approach
    • In, edited by Ronald C. Goodstein and Scott B. MacKenzie, Chicago: American Marketing Association
    • Kelley, Craig A., Jeffrey S. Conant, and Denise T. Smart. 1998. Marketing education in the 21st century: A Delphi approach. In 1998 AMA summer marketing educators' proceedings, edited by Ronald C. Goodstein and Scott B. MacKenzie, 204-210. Chicago: American Marketing Association.
    • (1998) 1998 AMA Summer Marketing Educators' Proceedings , pp. 204-210
    • Kelley, C.A.1    Conant, J.S.2    Smart, D.T.3
  • 10
    • 33644555598 scopus 로고    scopus 로고
    • Toward enhancing the quality and quantity of marketing majors
    • LaBarbera, Priscilla A., and Jeffrey S. Simonoff. 1999. Toward enhancing the quality and quantity of marketing majors. Journal of Marketing Education21 (April): 4-13.
    • (1999) Journal of Marketing Education , vol.21 , Issue.April , pp. 4-13
    • LaBarbera, P.A.1    Simonoff, J.S.2
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    • Marketing education in the 1990s: Adean's retrospective and prospective view
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    • Mason, J.B.1
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    • Too little, too late: Are business schools falling behind the times?
    • Parry, Linda E., Leane Rutherford, and Patricia A. Merrier. 1996. Too little, too late: Are business schools falling behind the times?Journal of Education for Business71 (May-June): 293-299.
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    • Parry, L.E.1    Rutherford, L.2    Merrier, P.A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.