Achieving Marketing Curriculum Integration: A Live Case Study Approach

Journal of Marketing Education

Volumn 26, Issue 1, 2004, Pages 50-65

  Elam, Elizabeth L R ^a   Spotts, Harlan E ^a  

^a WESTERN NEW ENGLAND UNIVERSITY   (United States)

Author keywords

case study; curriculum; integrated approach; live case; teamwork

Indexed keywords

EID: 23844485793     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475303262351     Document Type: Article

References (34)

1. Association to Advance Collegiate Schools of Business (AACSB) International. 2003. Eligibility procedures and standards for business accreditation. St. Louis, MO: AACSB International. Retrieved July 17, 2003, from http://www.aacsb.edu/accreditation/brc/standards-4-25.pdf.
2. Alden, Scott D., Rita Laxton, Gordon L. Patzer, and Leslie Howard. 1991. Establishing cross-disciplinary marketing education. Journal of Marketing Education 13(Summer): 25-30.
3. Alon, Ilan, and Nancy Cannon. 2000. Internet-based experiential learningin international marketing: The case of Globalview.org. Online Information Review 24(5): 349-356.
4. Baker, Ann C., Patricia J. Jensen, and David A. Kolb. 1997. In conversation: Transforming experience into learning. Simulation & Gaming 28(March): 6-7.
5. Barber, Clifford S., Norm Borin, Douglas C. Cerf, and Teresa A. Swartz. 2001. The role of marketing in an integrative business curriculum. Journal of Marketing Education 23(December): 240-248.
6. Barr, Robert B., and John Tagg. 1995. From teaching to learning: A new paradigm for undergraduate education. Change 27(November-December): 12-25.
7. Bobbitt, L. Michelle, Scott A. Inks, Katie J. Kemp, and Donna T. Mayo. 2000. Integrating marketing courses to enhance team-based experiential learning. Journal of Marketing Education 22(April): 15-24.
8. Burns, Alvin C. 1990. The use of live case studies in business education: Pros, cons and guidelines. In Guide to business gaming and experiential learning, edited by James Gentry, 201-215. London: Nichols/GP Publishing.
9. Cheney, Rebecca S. 2001. Intercultural business communication, international students, and experiential learning. Business Communication Quarterly 64(December): 90-104.
10. Chiesl, Newell E. 1990. Interactive real time simulation. In Guide to business gaming and experiential learning, edited by James Gentry, 141-158. London: Nichols/GP Publishing.
11. Costanzo, Paul J., and James C. McKeon. 2002. Using inter disciplinary pedagogy to enhance learning in a new product development course. Journal of the Association of Marketing Educators 5 (2).
12. Darian, Jean C., and Lewis Cooper smith. 2001. Integrated marketing and operations team projects: Learning the importance of cross-functional cooperation. Journal of Marketing Education 23(August): 128-135.
13. Dyrud, Marilyn A. 2001. Group projects and peer review. Business Communication Quarterly 64(December): 106-112.
14. Eastman, Jacqueline K., and Cathy Owens Swift. 2002. Enhancing collaborative learning: Discussion boards and chat rooms as project communication tools. Business Communication Quarterly 65(September): 29-41.
15. Feinstein, Andrew H., Stuart Mann, and David L. Corsun. 2002. Charting the experiential territory: Clarifying definitions and uses of computer simulations, games, and roleplay. Journalof Management Development 21(9/10): 732-744.
16. Frontczak, Nancy T., and Craig A. Kelley. 2000. The Editor’s Corner: Special issue on experiential learning in marketing education. Journal of Marketing Education 22(April): 3-4.
17. Gentry, James W. 1990. What is experiential learning? In Guide to business gaming and experiential learning, edited by James Gentry, 9-20. London: Nichols/GP Publishing.
18. Gremler, Dwayne D., K. Douglas Hoffman, Susan M. Keaveney, and Lauren K. Wright. 2000. Experiential learning exercises in services marketing courses. Journal of Marketing Education 22(April): 35-44.
19. Gruca, Thomas S. 2000. The IEM movie box office market: Integrating marketing and finance using electronic markets. Journal of Marketing Education 22(April): 5-14.
20. Gunz, Hugh P. 1995. Realism and learning in management simulations. Journal of Management Education 19(February): 54-74.
21. Hamer, Lawrence O. 2000. The additive effects of semistructured classroom activities on student learning: An application of classroom-based experiential learning techniques. Journal of Marketing Education 22(April): 25-34.
22. Hoover, J. Duane, and Carlton J. Whitehead. 1976. An experiential-cognitive methodology in the first course in management: Some preliminary results. In Simulation games and experiential learning in action, edited by Richard H. Buskirk, 25-30. Bloomington, IN: Association for Business Simulation and Experiential Learning.
23. Keeton, Morris T., and Pamela J. Tate, eds. 1978. Learning by experience—What, why, how. San Francisco: Jossey-Bass.
24. Kennedy, Ellen J., Leigh Lawton, and Erika Walker. 2001. The case for using live cases: Shifting the paradigm in marketing education. Journal of Marketing Education 23(August): 145-151.
25. Kolb, David A. 1984. Experiential learning: Experience as the source of learning and development. Englewood Cliffs, NJ: Prentice Hall.
26. Lamont, Lawrence M., and Ken Friedman. 1997. Meeting the challenges to undergraduate marketing education. Journal of Marketing Education 19(Fall): 17-30.
27. Markulis, Peter M. 1985. The live case study: Filling the gap between the case study and the experiential exercise. In Developments in business simulation and experiential exercises, Vol. 12, edited by James Gentry and Alvin Burns, 168-171. Orlando, FL: Association for Business Simulation and Experiential Learning.
28. McArthur, Angeline W., Roger Hudson, Gail Lynn Cook, Harlan Spotts, and Alan Goldsmith. 2001. Creating and selling postcards: An integrative project class. Journal of Management Education 25(June): 308-324.
29. McCarthy, Bernice. 1980. The 4 MAT system: Teaching to learning styles with right/left mode techniques. Arlington Heights, IL: EXCEL.
30. McCarthy, Bernice. 1990. Using the 4MAT system to bring learning styles to school. Educational Leadership 48(October): 31-37.
31. Pelton, Joseph N. 1996. Agenda for 21st-century educational reform. The Futurist 30(November-December): 20-25.
32. Peterson, Robert M. 2001. Course participation: An active learning approach employing student documentation. Journal of Marketing Education 23(December): 187-194.
33. Pharr, Steven, and Linda J. Morris. 1997. The fourth-generation marketing curriculum: Meeting AACSB’s guidelines. Journal of Marketing Education 19(Fall): 31-43.
34. Schettler, Joel. 2002. Learning by doing. Training 39(4): 38-43.