Upgrading to Web 2.0: An experiential project to build a marketing wiki

Journal of Marketing Education

Volumn 31, Issue 1, 2009, Pages 66-75

  Cronin, John J ^a  

^a WESTERN CONNECTICUT STATE UNIVERSITY   (United States)

Author keywords

Collaboration; Experiential learning; Interactive marketing; Web 2.0; Wiki

Indexed keywords

EID: 62749158281     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475308329250     Document Type: Article

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