메뉴 건너뛰기




Volumn 26, Issue 3, 2004, Pages 271-281

Student Observations of Outstanding Teaching: Implications for Marketing Educators

Author keywords

education; in depth interview; marketing; qualitative research; teaching

Indexed keywords


EID: 84990345083     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475304268782     Document Type: Article
Times cited : (119)

References (28)
  • 1
    • 84970133326 scopus 로고
    • Searching for excellence in marketing education: The relationship between service quality and three outcome variables
    • Allen, Jeff, and Duane Davis. 1991. Searching for excellence in marketing education: The relationship between service quality and three outcome variables. Journal of Marketing Education 13 (Spring): 47-55.
    • (1991) Journal of Marketing Education , vol.13 , Issue.Spring , pp. 47-55
    • Allen, J.1    Davis, D.2
  • 3
    • 23844441757 scopus 로고
    • Master teaching: Pursuing excellence in marketing education
    • Conant, Jeffrey S., Denise T. Smart, and Craig A. Kelley. 1988. Master teaching: Pursuing excellence in marketing education. Journal of Marketing Education 10 (Fall): 3-13.
    • (1988) Journal of Marketing Education , vol.10 , Issue.Fall , pp. 3-13
    • Conant, J.S.1    Smart, D.T.2    Kelley, C.A.3
  • 4
    • 33750351723 scopus 로고    scopus 로고
    • Student perception of teaching effectiveness: A preliminary study of the effects of professors’ transformational and contingent reward leadership behaviors
    • Dana, Susan W., F. William Brown, and Nancy G. Dodd. 2001. Student perception of teaching effectiveness: A preliminary study of the effects of professors’ transformational and contingent reward leadership behaviors. Journal of the Academy of Business Education 2 (Fall): 53-70.
    • (2001) Journal of the Academy of Business Education , vol.2 , Issue.Fall , pp. 53-70
    • Dana, S.W.1    William Brown, F.2    Dodd, N.G.3
  • 5
    • 84993736001 scopus 로고    scopus 로고
    • Relating pedagogical preference of marketing seniors and alumni to attitude towards the major
    • Davis, Richard, Shekhar Misra, and Stuart Van Auken. 2000. Relating pedagogical preference of marketing seniors and alumni to attitude towards the major. Journal of Marketing Education 22 (2): 147-154.
    • (2000) Journal of Marketing Education , vol.22 , Issue.2 , pp. 147-154
    • Davis, R.1    Misra, S.2    Van Auken, S.3
  • 7
    • 84993709959 scopus 로고    scopus 로고
    • Be a good teacher and be seen as a good teacher
    • Desai, Suzanne, Earl Damewood, and Richard Jones. 2001. Be a good teacher and be seen as a good teacher. Journal of Marketing Education 23 (2): 136-144.
    • (2001) Journal of Marketing Education , vol.23 , Issue.2 , pp. 136-144
    • Desai, S.1    Damewood, E.2    Jones, R.3
  • 8
    • 84965550407 scopus 로고
    • If ‘excellent teaching’ is the goal, student evaluations are backfiring
    • Eckrich, Donald W. 1990. If ‘excellent teaching’ is the goal, student evaluations are backfiring. Marketing Educator (Fall): 1, 6.
    • (1990) Marketing Educator , Issue.Fall , pp. 1
    • Eckrich, D.W.1
  • 9
    • 84954628790 scopus 로고
    • Fifty-six laws of good teaching: A sampling
    • Friedmann, Herbert C. 1991. Fifty-six laws of good teaching: A sampling. Teaching Professor (January): 3.
    • (1991) Teaching Professor , Issue.January , pp. 3
    • Friedmann, H.C.1
  • 10
    • 84970382581 scopus 로고
    • A modified delphi approach for the development of student evaluations of faculty teaching
    • Grunenwald, Joseph P., and Leonard Ackerman. 1986. A modified delphi approach for the development of student evaluations of faculty teaching. Journal of Marketing Education 8 (Summer): 32-38.
    • (1986) Journal of Marketing Education , vol.8 , Issue.Summer , pp. 32-38
    • Grunenwald, J.P.1    Ackerman, L.2
  • 11
    • 0037781157 scopus 로고    scopus 로고
    • Assessing the teaching quality to student satisfaction relationship: Applied customer satisfaction research in the classroom
    • Guolla, Michael. 1999. Assessing the teaching quality to student satisfaction relationship: Applied customer satisfaction research in the classroom. Journal of Marketing Theory and Practice 7 (Summer): 87-97.
    • (1999) Journal of Marketing Theory and Practice , vol.7 , Issue.Summer , pp. 87-97
    • Guolla, M.1
  • 12
    • 84990334020 scopus 로고
    • Advice for establishing an effective teaching attitude
    • Haley, S. Randy. 1992. Advice for establishing an effective teaching attitude. Teaching Professor (February): 1-2.
    • (1992) Teaching Professor , Issue.February , pp. 1-2
    • Haley, S.R.1
  • 13
    • 84990334023 scopus 로고    scopus 로고
    • Teaching and effectiveness: Another look
    • Hill, Mark E., and Joel Herche. 2001. Teaching and effectiveness: Another look. Marketing Education Review 11 (Summer): 19-24.
    • (2001) Marketing Education Review , vol.11 , Issue.Summer , pp. 19-24
    • Hill, M.E.1    Herche, J.2
  • 14
    • 33847793400 scopus 로고
    • Mass sections: Challenges, consequences, and strategic considerations
    • Hise, Richard T., Jeffrey S. Conant, and Robert Gwinner. 1989. Mass sections: Challenges, consequences, and strategic considerations. Journal of Marketing Education 11 (Fall): 19-27.
    • (1989) Journal of Marketing Education , vol.11 , Issue.Fall , pp. 19-27
    • Hise, R.T.1    Conant, J.S.2    Gwinner, R.3
  • 15
    • 84970122944 scopus 로고
    • Master teaching revisited: Pursuing excellence from the students’ perspective
    • Kelley, Craig A., Jeffrey S. Conant, and Denise T. Smart. 1991. Master teaching revisited: Pursuing excellence from the students’ perspective. Journal of Marketing Education 11 (Summer): 1-10.
    • (1991) Journal of Marketing Education , vol.11 , Issue.Summer , pp. 1-10
    • Kelley, C.A.1    Conant, J.S.2    Smart, D.T.3
  • 16
    • 84990390194 scopus 로고    scopus 로고
    • Marketing education in the 21st century: A delphi approach
    • edited by Ronald C. Goodstein and Scott B. MacKenzie. Chicago: American Marketing Association.
    • Kelley, Craig A., Jeffrey S. Conant, and Denise T. Smart. 1998. Marketing education in the 21st century: A delphi approach. In 1998 AMA summer educators proceedings, edited by Ronald C. Goodstein and Scott B. MacKenzie. Chicago: American Marketing Association.
    • (1998) In 1998 AMA summer educators proceedings
    • Kelley, C.A.1    Conant, J.S.2    Smart, D.T.3
  • 17
    • 84970093127 scopus 로고
    • Tricks of the trade: Strategies and tactics for achieving excellence in undergraduate marketing education
    • In 1988 AMA summer educators proceedings, edited by, Chicago: American Marketing Association.
    • Lantos, Geoffrey P. 1988. Tricks of the trade: Strategies and tactics for achieving excellence in undergraduate marketing education. In 1988 AMA summer educators proceedings, edited by Gary Frazier et al., 137. Chicago: American Marketing Association.
    • (1988) , pp. 137
    • Frazier, G.1    Lantos, G.P.2
  • 18
    • 33745800260 scopus 로고    scopus 로고
    • Motivating students: The attitude of the professor
    • Lantos, Geoffrey P. 1997. Motivating students: The attitude of the professor. Marketing Education Review 7 (2): 27-38.
    • (1997) Marketing Education Review , vol.7 , Issue.2 , pp. 27-38
    • Lantos, G.P.1
  • 22
    • 11044234530 scopus 로고    scopus 로고
    • Marketing education in the year 2000: Changes observed and challenges anticipated
    • Smart, Denise T., Craig A. Kelley, and Jeffrey S. Conant. 1999. Marketing education in the year 2000: Changes observed and challenges anticipated. Journal of Marketing Education 21 (3): 206-216.
    • (1999) Journal of Marketing Education , vol.21 , Issue.3 , pp. 206-216
    • Smart, D.T.1    Kelley, C.A.2    Conant, J.S.3
  • 23
    • 84992793070 scopus 로고    scopus 로고
    • Mastering the art of teaching: Pursuing excellence in a new millennium
    • Smart, Denise T., Craig A. Kelley, and Jeffrey S. Conant. 2003. Mastering the art of teaching: Pursuing excellence in a new millennium. Journal of Marketing Education 25 (1): 71-78.
    • (2003) Journal of Marketing Education , vol.25 , Issue.1 , pp. 71-78
    • Smart, D.T.1    Kelley, C.A.2    Conant, J.S.3
  • 24
    • 21844510415 scopus 로고
    • Analysis and interpretation of qualitative data in consumer research
    • Spiggle, Susan. 1994. Analysis and interpretation of qualitative data in consumer research. Journal of Consumer Research 21(December): 491-502.
    • (1994) Journal of Consumer Research , vol.21 , Issue.December , pp. 491-502
    • Spiggle, S.1
  • 26
    • 33745720787 scopus 로고    scopus 로고
    • A view from the aisle: Classroom successes, failures, and recovery strategies
    • Swanson, Scott R., and J. Charlene Davis. 2000. A view from the aisle: Classroom successes, failures, and recovery strategies. Marketing Education Review 10 (Summer): 17-25.
    • (2000) Marketing Education Review , vol.10 , Issue.Summer , pp. 17-25
    • Swanson, S.R.1    Charlene Davis, J.2
  • 27
    • 33745734730 scopus 로고    scopus 로고
    • A view from the podium: Classroom successes, failures, and recovery strategies
    • Swanson, Scott R., and Robert Frankel. 2002. A view from the podium: Classroom successes, failures, and recovery strategies. Marketing Education Review 12 (Summer): 25-35.
    • (2002) Marketing Education Review , vol.12 , Issue.Summer , pp. 25-35
    • Swanson, S.R.1    Frankel, R.2
  • 28
    • 85032069362 scopus 로고
    • Will the best teaching practice please stand up?
    • Weaver, Pamela. 1985. Will the best teaching practice please stand up? Journal of Marketing Education 7 (Fall): 72-78.
    • (1985) Journal of Marketing Education , vol.7 , Issue.Fall , pp. 72-78
    • Weaver, P.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.