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Volumn 24, Issue 1, 2002, Pages 64-72

Discontinuous Classroom Innovation: Waves of Change for Marketing Education

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Indexed keywords


EID: 23844443052     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475302241008     Document Type: Article
Times cited : (29)

References (23)
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    • Dyson, Esther. 2000. The medium alters the message. Los Angeles Times, 3 July, online archives: www.latimes.com.
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    • Click here for the ivory tower
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    • Guernsey, Lisa. 1999. Click here for the ivory tower. New York Times, 2 September, online archives: www.nytimes.com.
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    • UCLA's new web-sters: By Thursday, 1,000 classes will have an online presence
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  • 13
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    • Mick, David, and Susan Fournier. 1998. Paradoxes of technology: Consumer cognizance, emotions and coping strategies. Journal of Consumer Research 25 (September): 123-143.
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  • 14
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    • Ethernet is changing dorm life
    • 14 January, online archives:
    • Miller, Greg. 2000. Ethernet is changing dorm life. Los Angeles Times,14 January, online archives: www.latimes.com.
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  • 17
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    • Exploring the virtual value chain
    • Rayport, Jeffrey, and John Sviokla. 1995. Exploring the virtual value chain. Harvard Business Review 73 (4): 75-85.
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    • Creation of favorable user perceptions: Exploring the role of intrinsic motivation
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    • Watters, Carolyn, Marshall Conley, and Cynthia Alexander. 1998. The digital agora: Using technology for the social sciences. Communications of the ACM 41 (1): 50-57.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.