Educational blogging: Integrating technology into marketing experience

Journal of Marketing Education

Volumn 32, Issue 1, 2010, Pages 50-63

  Kaplan, Melike Demirbag ^a   Piskin, Burak ^a   Bol, Beste ^a  

^a IZMIR UNIVERSITY OF ECONOMICS   (Turkey)

Author keywords

Blogs; Experiential learning; Marketing education; Soft skills development; Technology integration

Indexed keywords

EID: 77649260603     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475309335652     Document Type: Article

References (73)

1. Amer-Yahia, S., Halevy, A., Alonso, G., Kossmann, D., Markl, V., Doan, A.,et al.(2008). Databases and Web 2.0 panel at VLDB 2007. SIGMOD Record, 37(1), 49-52. Retrieved June 12, 2008, from http://www.sigmod.org/sigmod/record/issues/0803/sigmod-record.march2008.pdf.
2. Association to Advance Collegiate Schools of Business. (2008). Eligibility procedures and accreditation standards for business accreditation. Retrieved November 10, 2008, from http://www.aacsb.edu.
3. Atwong, C.T., & Hugstad, P.S. (1997). Internet technology and the future of marketing education. Journal of Marketing Education, 19(3), 44-55.
4. Augar, N., Raitman, R., & Zhou, W. (2004). Teaching and learning online with wikis. In R. Atkinson, C. McBeath, D. Jonas-Dwyer, & R. Phillips (Eds), Beyond the comfort zone: Proceedings of the 21st ASCILITE Conference (pp. 95-104). Perth, WA: Australasian Society for Computers in Learning in Tertiary Education.
5. Barr, R.B., & Tagg, J. (1995). From teaching to learning: A new paradigm for undergraduate education. Change, 27(6), 13-25.
6. Bath, D., Smith, C., Stein, S., & Swann, R. (2004). Beyond mapping and embedding graduate attributes: Bringing together quality assurance and action learning to create a validated and living curriculum. Higher Education Research and Development, 23, 313-328.
7. Benbunan-Fich, R., Lozada, H.R., Pirog S., Priluck R., & Wisenblit J. (2001). Integrating information technology into the marketing curriculum: A pragmatic paradigm. Journal of Marketing Education, 23(1), 5-15.
8. Beyer, B.K. (1987). Practical strategies for the teaching of thinking. Boston, MA: Allyn & Bacon.
9. Celsi, R., & Wolfinbarger, M. (2002). Discontinuous classroom innovation: Waves of change for marketing education. Journal of Marketing Education, 24, 64-72.
10. Celuch, K., & Slama, M. (1998). Critical thinking as an integrative theme for teaching lifelong learning skills in marketing. Marketing Education Review, 8(3), 1-12.
11. Close, A.G., Dixit A., & Malhotra N.K. (2005). Chalkboards to cybercourses: The Internet and marketing education. Marketing Education Review, 15(2), 81-94.
12. Dalsgaard, C. (2006). Social software: E-learning beyond learning management systems. European Journal of Open, Distance and E-Learning, 2006/II.
13. Daly, S. (2001). Student-operated Internet businesses: True experiential learning in entrepreneurship and retail management. Journal of Marketing Education, 23, 204-215.
14. de Bruyn, L.L. (2004). Monitoring online communication: Can the development of convergence and social presence indicate an interactive learning environment? Distance Education, 25, 67-81.
15. Desai, S., Damewood, E., & Jones, R. (2001). Be a good teacher and be seen as a good teacher. Journal of Marketing Education, 23, 136-144.
16. Divitini, M., Haugaløkken, O., & Morken, E.M. (2005, July). Blog to support learning in the field: Lessons learned from a fiasco. Presented at the 5th IEEE International Conference on Advanced Learning Technologies, Kaohsiung, Taiwan.
17. Duke, C.R. (2000). Study abroad learning activities: A synthesis and comparison. Journal of Marketing Education, 22, 155-165.
18. EDUCAUSE Center for Applied Research. (2007). The ECAR study of undergraduate students and information technology, 2007. Retrieved June 1, 2008, from http://net.educause.edu/ir/library/pdf/ers0706/rs/ERS0706w.pdf.
19. Elam, E., & Spotts, H. (2004). Achieving marketing curriculum integration: A live case study approach. Journal of Marketing Education, 26, 50-65.
20. Fisher, C.M. (1990). Student journal writing in marketing courses. Journal of Marketing Education, 12, 46-51.
21. Floyd, C.J., & Gordon, M.E. (1998). What skills are most important? A comparison of employer, student, and staff perceptions. Journal of Marketing Education, 20, 103-109.
22. Forman, H. (2006). Participative case studies: Integrating case writing and a traditional case study approach in a marketing context. Journal of Marketing Education, 28, 106-113.
23. Friess, S. (2003, March 3). Yo, can u plz help me write English? USA Today. Available at www.usatoday.com/life/2003-03-31-chat_x.htm.
24. Frontczak, N.T., & Kelley, C.A. (2000). The Editor's corner: Special issue on experiential learning in marketing education. Journal of Marketing Education, 22, 3-4.
25. Garcia, T., & Pontrich, P.R. (1996). The effects of autonomy on motivation and performance in the college classroom. Contemporary Educational Psychology, 21, 477-486.
26. Graduate Management Admission Council. (2006). Corporate recruiters survey report. Retrieved May 18, 2008, from http://www.gmac.com/NR/rdonlyres/6838813E-4238-4B78-9C3D-F4AC11592BA6/0/CorpRecSurvey06SurveyReport.pdf.
27. Granitz, N., & Hugstad, P. (2004). Creating and diffusing a technology champion course. Journal of Marketing Education, 26, 208-225.
28. Gremler, D.D., Hoffman, K.D., Keaveney, S.M., & Wright, L.K. (2000). Experiential learning exercises in services marketing courses. Journal of Marketing Education, 22, 35-44.
29. Hamilton, D., McFarland, D., & Mirchandani, D. (2000). A decision model for integration across the business curriculum in the 21st century. Journal of Management Education, 24, 102-126.
30. Huffaker, D. (2005). The educated blogger: Using weblogs to promote literacy in the classroom. AACE Journal, 13(2), 91-98.
31. Johnson, B. (2007, April 7). Blogs mark the first 10 years. The Guardian. Available at http://www.guardian.co.uk/technology/2007/apr/07/blogging.news.
32. Kaynama, S.A., & Keesling G. (2000). Development of a Web-based Internet marketing course. Journal of Marketing Education, 22, 90-98.
33. Kelley, C.A., & Bridges, C. (2005). Introducing professional and career development skills in the marketing curriculum. Journal of Marketing Education, 27, 212-219.
34. Kennedy, E.J., Lawton, L., & Walker, E. (2001). The case for using live cases: Shifting the paradigm in marketing education. Journal of Marketing Education, 23, 145-151.
35. Kennedy, K. (2003, February 13). Writing with Web logs. Technology and Learning Magazine, 23, 11-14.
36. Kim, H.N. (2008). The phenomenon of blogs and theoretical model of blog use in educational contexts. Computers & Education, 51, 1342-1352.
37. Klebba, J.M., & Hamilton, J.G. (2007). Structured case analysis: Developing critical thinking skills in a marketing case course. Journal of Marketing Education, 29, 132-139.
38. Kolb, D.A. (1984). Experiential learning: Experience as the source of learning and development. Englewood Cliffs, NJ: Prentice Hall.
39. Lamb, C.W., Shipp, S.S., & Moncrief, W.C., III. (1995). Integrating skills and content knowledge in the marketing curriculum. Journal of Marketing Education, 17(2), 10-19.
40. Laudon, K.C., & Laudon, J.P. (2007). Management information systems: Managing the digital firm. Upper Saddle River, NJ: Pearson.
41. Li, T., Greenberg, B.A., & Nicholls, J.A. (2007). Teaching experiential learning: Adoption of an innovative course in an MBA marketing curriculum. Journal of Marketing Education, 29, 25-33.
42. Lin, W.J., Yueh, H.P., Liu, Y.L., Murakami, M., Koh, K., & Minoh, M. (2006). Blog as a tool to develop e-learning experience in an international distance course. In Proceedings from the Sixth International Conference on Advanced Learning Technologies (pp. 290-292). Washington, DC: IEEE Computer Society.
43. Lincoln, D.J. (2001). Marketing educator Internet adoption in 1998 versus 2000: Significant progress and remaining obstacles. Journal of Marketing Education, 23, 103-116.
44. Malhotra, N.K. (2002). Integrating technology in marketing education: Perspective for the millennium. Marketing Education Review, 12(3), 1-5.
45. McBane, D.A. (1997). Marketing departments on the World Wide Web: State of the art and recommendations. Journal of Marketing Education, 19, 14-25.
46. McCorkle, D.E., Alexander, J.F., & Reardon, J. (2001). Integrating business technology and marketing education: Enhancing the diffusion process through technology champions. Journal of Marketing Education, 23, 16-24.
47. McWhorter, K. (1988). Study and thinking skills in college. Boston: Scott, Foresman.
48. Moncrief, W.C., III, Shipp, S.H., & Lamb, C.W. (1995). Student journal writing in an international setting. Journal of Marketing Education, 17, 71-80.
49. Navarro, P. (2008). The MBA core curricula of top-ranked U.S. business schools: A study in failure? Academy of Management Learning & Education, 7(1), 108-123.
50. Notari, M. (2006). How to use a Wiki in education: Wiki based effective constructive learning. In Proceedings from WikiSym'06, Odense, Denmark (pp. 131-132). New York: Association for Computing Machinery.
51. Nunnally, J.C. (1978). Psychometric theory. New York: McGraw-Hill.
52. O'Banion, T. (1997). A learning college for the 21st century. Washington, DC: American Association of Community Colleges.
53. O'Hara, B.S., & Shaffer, R.T. (1995). Details and student perceptions of an experiential program for personal selling and purchasing classes. Journal of Marketing Education, 17, 41-49.
54. Oravec, J.A. (2002). Bookmarking the world: Weblog applications in education. Journal of Adolescent & Adult Literacy, 45, 616-621.
55. Peltier, J., Drago, W., & Schibrowsky, J.A. (2003). Virtual communities and the assessment of online marketing education. Journal of Marketing Education, 25, 260-276.
56. Peterson, R.A., Balasubramanian, S., & Bronnenberg, B.J. (1997). Exploring the implications of the Internet for consumer marketing. Journal of the Academy of Marketing Science, 25, 329-346.
57. Peterson, R.M. (2001). Course participation: An active learning approach employing student documentation. Journal of Marketing Education, 23, 187-194.
58. Pew Survey Research. (2006). Bloggers: A portrait of the Internet's new storytellers. Available at http://www.pewtrusts.org/uploadedFiles/www.pewtrustsorg/Reports/Society_and_the_Internet/PIP_Bloggers_071906.pdf.
59. Riper, T.V. (2006, August 30). Text-message generation entering workplace: New technologies mean adjustments for co-workers of all ages. Forbes. Retrieved from http://www.msnbc.msn.com/id/14576541/.
60. Siegel, C.F. (2000). Introducing marketing students to business intelligence using project-based learning on the World Wide Web. Journal of Marketing Education, 22, 90-98.
61. Smart, D.T., Kelley, C.A., & Conant, J.S. (1999). Marketing education in the year 2000: Changes observed and challenges anticipated. Journal of Marketing Education, 21, 206-216.
62. Smart, D.T., Kelley, C.A., & Conant, J.S. (2003). Mastering the art of teaching: Pursuing excellence in a new millennium. Journal of Marketing Education, 25, 71-78.
63. Technorati. (2008). State of the blogosphere-2008. Retrieved November 11, 2008, from http://www.technorati.com/blogging/state-of-theblogosphere.
64. Treleaven, L., & Voola, R. (2008). Integrating the development of graduate attributes through constructive alignment. Journal of Marketing Education, 30, 160-173.
65. Ueltschy, L.C. (2001). An exploratory study of integration interactive technology into the marketing curriculum. Journal of Marketing Education, 23, 63-72.
66. Walker, R.H., Hanson, D.J., Nelson, L.G., & Fisher, C.G. (1998). A case for more integrative multi-disciplinary marketing education. European Journal of Marketing, 32, 803-812.
67. Wang, K.T., Huang, Y., Jeng, Y., & Wang, T. (2008). A blog-based dynamic learning map. Computers and Education, 51, 262-278.
68. Warren, R.G. (1997). Engaging students in active learning. About Campus, 2(1), 16-20.
69. Weiler, A. (2005). Information-seeking behavior in generation Y students: Motivation, critical thinking, and learning theory. Journal of Academic Librarianship, 31(1), 46-53.
70. Weimer, M. (1996). Foreword to engaging ideas: the professor's guide to integrating writing, critical thinking, and active learning in the classroom. San Francisco: Jossey-Bass.
71. Weinberg, S. (1993, June 16). Overcoming skepticism about writing across the curriculum. Chronicle of Higher Education, B2-3.
72. Williams, J.B., & Jacobs, J. (2004). Exploring the use of blogs as learning spaces in the higher education sector. Australasian Journal of Educational Technology, 20, 232-247.
73. Wright, L., Bitner, M., & Zeithaml, V. (1994). Paradigm shifts in business education: Using active learning to deliver services marketing content. Journal of Marketing Education, 16(3), 5-19.