Creating and executing an applied interdisciplinary campaign for domestic violence prevention

Journal of Marketing Education

Volumn 29, Issue 3, 2007, Pages 234-244

  Keller, Sarah N ^a,b   Otjen, A J ^a,c  

^a MONTANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

Author keywords

Applied learning; Cause marketing; Domestic violence; Health communication; Social marketing

Indexed keywords

EID: 36148966495     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475307306890     Document Type: Article

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