An exploratory study of cross-functional education in the undergraduate marketing curriculum

Journal of Marketing Education

Volumn 28, Issue 1, 2006, Pages 81-86

  Crittenden, Victoria L ^a   Wilson, Elizabeth J ^b  

^a BOSTON COLLEGE   (United States)

^b UNIVERSITY OF SUFFOLK   (United Kingdom)

Author keywords

Cross functional; Curriculum; Education; Integration; Marketing

Indexed keywords

EID: 33644554105     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475305284643     Document Type: Article

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