Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions

Journal of Marketing Education

Volumn 23, Issue 1, 2001, Pages 16-24

  McCorkle, Denny E ^a   Alexander, Joe F ^b   Reardon, James ^b  

^a MISSOURI STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTHERN COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993683805     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475301231003     Document Type: Article

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