Designing a marketing course with field site visits

Journal of Marketing Education

Volumn 30, Issue 3, 2008, Pages 189-206

  Van Doren, Doris ^a   Corrigan, Hope Bober ^a  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

Author keywords

Career development; Experiential learning; Innovative teaching; Marketing courses; Site visits

Indexed keywords

EID: 55349091016     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475308318071     Document Type: Article

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