The effect of customized information on online purchase intentions

Internet Research

Volumn 24, Issue 4, 2014, Pages 496-519

  Ha, Hong Youl ^a   Janda, Swinder ^b  

^a Dongguk University   (South Korea)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

Cross cultural study; Customized information; Online purchase intentions

Indexed keywords

EID: 84926670107     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/IntR-06-2013-0107     Document Type: Article

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